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Common Mistakes to Avoid in Magento Store Development

Nandini Ramachandran
Common Mistakes to Avoid in Magento Store Development

Magento is one of the leading digital Ecommerce platform in the world. With more than 13% used in the industry, Magento store offers a flexible framework for maximum control of development. From the singular dashboard, store designs and custom themes, from side to side the inventory management, the best of the best stops here.

However, using the Magento is only half of the equation. The platform you’re using to increase the overall brand value without being used properly for customers is inappropriate. As a site owner or developer, it is your responsibility to avoid common mistakes during the development of the Magento Store Development process. If not properly designed, you risk losing the exchange rates and failing to offer your customers a premium digital shopping experience.

Here are six regular mistakes that you could accidentally make while creating an Ecommerce website

Magento Store Development: Things to Avoid

  1. Using default settings

Reasonably it’s appealing. However, using these settings will spoil your search engine rankings and consequently your click-through-rate. Keeping away from the following areas will reduce this risk:

Default homepage:

Have you ever come to a sucessful ecommerce store with Homepage title as ‘Home’? Maybe in the old days, but Google’s improved algorithm is now done by the secondary keywords for the home page title following the primary name.

Solution: Use your brand name as your landing page title

Default Magento XML sitemap:

Sitemaps help you to increase your store rankings in Google, Yahoo, Bing, and other search engines. However, most store owners forget to add sitemaps during the Magento Web development process or update the setting when the site on live.

Solution: Generate or upload a new sitemap or use premium Magento Sitemap extensions

Poor theme choice

Magento Store Development websites offer a comprehensive theme choice for your online store. However, during the Magento web development process, the following errors should be avoided:

  • Going with personal preference rather than customer suitability
  • Adding heavy themes that slowdowns the responsiveness of the site after including new products or extensions.

Solution: Chooses a simple and user-friendly that provides unlimited customization option and theme that doesn’t reduce loading speed (20 microseconds).

Layered navigation issues

In this kind of navigation, various sections are arranged on one page. However, due to this design, users may experience overlapped sections/categories, obscure images, and slow loading speed. These barriers will make the customer leave the site immediately and reduce your sales.

Solution: Easily use AJAX navigation for product filtering and do not allow search engine crawler to crawl via your pages

Shared resources and server

Technically Magento powered online stores can be shared with other online shops and websites on the server, which is something that must be evaded if you don’t want to ruin your online reputation. This reduces site loading speed and makes the site defenseless to hackers, revealing your customer’s confidential information and affecting your Magento store sales.

Solution: Configure your store for another server of your choice. MySQL and PHP5 are extremely suggested

Unresponsive Site

The number of mobile users is maximum than the number of desktops users and this gap is set to increase in the next few years. A responsive website automatically adjusts itself according to screen size without compromising content and user-friendliness. This is a powerful and necessary feature if you do not want to see your sales falling below the expected amount. Users are quick to get out of sites that are not optimal for mobile-friendly access — you lose many customers because of the mobile usage rate.

Solution: Make sure your website is responsive, scalable and user-friendly.

These are some of the commonly made mistakes while developing a Magento Ecommerce Website. Avoiding these mistakes while developing the website can help to increase the website traffic and revenue of the Ecommerce store. There are many certified Magento developers available in the market which provides advanced store front-end and back-end features.

For more detail regarding Magento website development, contact Webnexs

Nandini Ramachandran
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