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Big companies like Facebook, Dropbox, Uber or Airbnb did not achieve overnight success.
All faced crises that at some point put their businesses in check, but they understood how to recover quickly and with the least possible investment.
While 'Hacking', a term that can lead to confusion because it is generally associated with the illegal or malicious activity of computer experts, in this case, it refers to the development of software solutions to solve problems or achieve improvements.So Growth Hacking is nothing more than growing a company using strategies, techniques, methodologies and good practices, relying on new technologies and digital tools.It is an approach that seeks the rapid growth of business with minimum costs and resources, using technological solutions, analytics, curiosity and above all creativity.According to Neil Patel, a recognized Growth Hacker, it is a “kind of methodology or series of actions that range from online marketing to strategic knowledge of a startup,” including the sociological part of users and all the data that is They cross with analytics.The name of this method was coined by Sean Ellis, an American businessman and investor, known for being the first person in charge of the growth of Dropbox, who on July 26, 2010 wrote an article entitled ' Find a Growth Hacking for your startup '.
In other words, they are specialists in the growth of startups or startups, since their functions include analyzing products or services, redefining their characteristics to adapt them to the needs of customers and building the actions or strategies to achieve a high number of leads in exchange for the very little budget.
Dropbox: This company began trying to capture users through ads, but discovered that in its case the acquisition cost was very high; so he changed his strategy and opted for the following "growth hack": "If you share, you have more free space.
Among its strategies is to offer the first free trip to its users and referral discounts every time people share their code.