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Google: New Market which is Targeted GoPay up LinkAja Rose 5-Fold

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Google: New Market which is Targeted GoPay up LinkAja Rose 5-Fold

Google & GoPay - After the hook the consumers in the urban, corporate financial technology (fintech) payment of such LinkAja, GoPay, OVO and FUNDS began to target the market in rural areas.

Google, Temasek and Bain estimates, value of transactions (gross merchandise value/GMV) for the service of digital-based in the region rural and small town (beyond metros) Indonesia's has grown five-fold along the 2019-2025.

The growth was higher than transactions in the rural areas and small towns in Southeast Asia, which amounted to four-fold.

In fact, higher than urban which is only two-fold.

(Read: Google Research: The Value Of The Digital Economy Indonesia Current Rp 568 Billion)

In the report titled e-Conomy SEA 2019, Google, Temasek and Bain mentions that the per capita expenditure of the urban population of Southeast Asia is four times larger than the rural in this year.

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