

Link building is important to any website, new or old, because it is essentially a quality indicator.
It is one of the ways that the search engines, particularly google, gauge the quality of and popularity of a site.
The concept is of course much more complex than this, but this analogy works well, particularly for new marketers.
Do you want more backlinks to your web site in order to increase your web site ranking?
A high quality link to your site is one that includes your websites keywords in its anchor text.
So, it's ideal to have the backlink from a site that has relevance to your site and also more "link juice" than yours.





