

By some estimates, there are more than 120,000 marketing and advertising agencies in the U.S. alone.
It’s no wonder, then, that so many of us have gone to great lengths to craft clever brand identities that we hope will differentiate us from the guys down the road.
At end end of the day, however, most marketing and advertising agencies at can be placed in one of 3 buckets, or agency types, that best describe how the agency approaches the business it handles for clients.
Sometimes this approach is dictated by the conditions under which the agency is hired in the first place.
Mostly, though, it’s a matter of philosophy that’s embedded deep in the agency’s DNA – a way of doing business that tends to permeate the agency’s work on all projects.
Let’s take a look at each type:





