e-Spirit Inc., maker of the FirstSpirit Digital Experience Platform (DXP) with a hybrid content management system (CMS), today announced that Brose, the fourth-largest family-owned automotive supplier in the world, is using FirstSpirit hybrid CMS to power its recruiting program.
The program, called Relaunch brose.com, is designed to attract the best IT professionals by targeting potential new hires based on segmentation and personalization technology.
Deploying FirstSpirit has helped Brose reduce the number of applicants bounces, raised prospect-employee conversion rates to 100% and helped increase the length of time that employees remain with the company.
According to Forrester Research, 89% of digital businesses are investing in personalization as providing hyper-personalized information improves the customer experience.
FirstSpirit is a hybrid CMS that accelerates the delivery of hyper-personalized content to any channel, anytime, anywhere and with unprecedented ease and scale.
“We needed to partner with a technology vendor that could provide a solution that was easy to use and scalable since we are growing at a rapid rate,” said Susanne Dumbacher-Geyer, Analyst HR Websites, Personnel Services, Brose Group.
