Content and copy both travel in different directions. They seem like tourists having the same destination. But in reality, their route is entirely different. Content is all about telling the story while copy sells the story. Since ages, many have been using the term interchangeably.
Content is the key, we all know. Digital marketing agency knows content is the only tool that makes them unique. Even digital marketing companies advertise their products via content.
So, let’s dive in and understand the basic difference between content and copy: Read More....
It is a type of digital marketing solution focused on converting prospects into customers and customers into repeat buyers.
Content marketing means advertising a product or brand, driving sales, and encouraging a direct response from the prospects-turned-customers.On the other hand, copywriting is meant for advertising or other marketing purposes and gets readers to take a specific action.
It might seem ridiculous right now, but many marketers, freelancers, journalists, and students looking to start their careers ask the same in dozens of variations.
So if you have thought this before, you are not the only one.So while content is crafted with an indirect marketing goal in mind, it still carries some information about the brand.
When you present information about a topic that others find helpful, they consider you an industry expert.
Dull headlines: If your headlines are not attractive enough, people don’t have a reason to click through to the rest of your writing.
