Malls are built to create an attractive space for people to buy. Ergo, they need to attract people. And nothing attracts footfalls of people into the malls more than knowing that their favourite brand has a store at their nearest mall. Buyers are attracted to brands that connect and engage with them. Brand stores are now becoming an extension of their heritage and brand story. To read more visit https://www.123articleonline.com/articles/1162157/brands-that-malls-love
The Christmas season is in full bloom and so are the discounts, deals and decor.
Guess where you can't find the third one?
The online and e-commerce platforms.
Yes, you heard it right.
In spite of innumerable advantages that online and e-commerce players have against brick-and-mortar stores, this one differentiator holds the promise of shopping malls defeating online competitors.
Let us delve into this a bit more.
