We all give immense value to first impression. When it comes to a website, design is the first thing that interact with visitors when they land on the website page. Design of the website can either create confusion with overloaded information or bring clarity on the subject with well-planted information.
If you already have a website or you are planning to build one, you must ensure that your website makes a good first impression on the visitors. In creating the right impression, you have to begin thinking from the users perspective and start planning on building or renovating website enhances customer experience.
For the website makeover, you will be needing the support of your web application development company and thus make sure to hire the one having relevant experience in using the latest technology for website designing.
Here I have compiled a list of companies who have reworked on web applications designs to serve the modern users.
1. Refurb Canada
This full-service office furniture recycling company redesigned its website to not only provide a better look and feel to the users but also directly addressing the needs of the targeted customers through the very first thing they see on the website.
Before
You can see that although it has more information, the design is completely outdated and the color scheme is not in harmony.
After
In the new design, they chose a more subtle and professional color combination, with a tinge of green to show their vision as a company. Also, the homepage background image of the company quickly gives the impression of office furniture, making it very clear for the users of what products they are dealing in. Besides, they have kept the menu right at the center to get the attention of the website visitors.
2. La Belle’s Cleaning Service
The previous website of this Florida-based cleaning service provider look cluttered with text and unnecessary boxes for the bulleted content.
Before
Color scheme is not able to create the style and impression that could give it a more organized and professional look. The icons used as bullets are not appropriate for the content.
After
In the new website design, the company nicely tied together minimalistic look and appropriate color schemes and icons. You can see there is leaf image in the GET AN ESTIMATE box, which they have removed. Copy has been aligned just below the call-to-action box and on the right side, there is an image that points out what they do. Icons for the Professional Service and Experienced Staff have also been replaced.
In the new website layout, the company has focused more Affordability of the services with proper font size, which is the first thing that most of the website visitors will read. Secondly, they have also hinted in the new website that they cover all types of houses.
The new site is a clear example of design-thinking, how everything is rightly in place to give visitors a clear route to conversion. Hire UI/UX designers to make similar transformation in your website.
When you work on your own site, make sure to hire custom web application development company with considerable experience in providing outstanding designing and development solution to clients.
3. Allstar Audio Systems, Inc.
The company decides to move over its run-of-the-mill website and look what they have achieved.
Before
The entire website is overloaded with information. Obviously, they wanted to showcase every bit of their products and services on the homepage of their website, but website visitors are not getting the kind of first impression, which can engage them and result into conversion. Disjointed color schemes and poor illustrations are making the website look dull and unimpressive.
After
Look how the new homepage serves its purpose—giving a loud and clear message to users about the service offered by the company and the sound quality, which is of concert standards. Carefully crafted color schemes and well-planned content strategy clearly work in favor of the website.
To achieve this level of transformation in your website, work closely with your website design company on different aspects of customer-experience.
4. Three Trees Yoga
Although the old website design of Three Trees Yoga clearly indicates what it is into but does not provide information in a systematic way with clear call-to-action.
Before
The upper header has the shade of pink and the lower header is in the shade of green—a sheer example of the disjointed color scheme. The abundance of copy and lack of functional design tells a more incoherent story.
Hire web app development company with extensive knowledge and experience in designing to build customer-friendly websites.
After
The brand new website gives you a mystic look and feel, similar to the perception of yoga for most of the people. The dark green color is symbolic of the color of life, nature, and renewal. Right below the text, there is a box to schedule an appointment, a perfect example of design-thinking.
You can observe that the menu section of the website is on the right side of the website or in the center, considering better hand and eye coordination. The new design of the website, with clear messages, the USP of the business, and call-action-box create just the perfect first impression on the users as necessary for conversion.
Website Designing and Development
When it comes to website designing and development, a precise process needs to be followed right at the user-research phase, keeping empathy at the center of the research. Find out what matters to your customers the most and bring those elements right at the front of the website.