As an SEO Services Provider, we can tell, SEO migration is not a new thing for us. SEO Migrations needs to be done once in the life cycle of a business in terms of technology up-gradation and business objectives. These are the common migration that comes in different forms, it includes:
- Restructuring URLs.
- Changing protocol (HTTP to HTTPS).
- Changing hosting providers.
- Moving to a new platform.
- Changing domain names.
- Merging multiple domain properties together
Learn SEO Migrations
In SEO we also heard about the failure in SEO migrations but in my views, the proper knowledge of SEO migrations is a must to conduct the process as a whole and to avoid failure as well. As a part of learning, Scoping and specification there is a need to be focused on how instead of why and actionable for developers and stakeholders both.
Risk Suppression
Risk Suppression during migration is taking care of in general migration activities. Each and every activity done by Digital Marketing Service Provider is framed to reduce risk elements and work in the direction of agreed achievable objectives.
READ THE FULL BLOG; https://www.oodlesmarketing.com/blog/manage-seo-migrations/
Google unveils BERT Update, largest search breakthrough in 5 yearsAs a Digital Marketing Service Provider, it becomes necessary to be updated with all the latest updates.
Recently, Google has announced that it will soon launch a new search algorithm called "BERT".
They even told that their experts were working on it from the past five years now.It is noted that the new algorithm will better understand the context of the request.
Also, the algorithm is called a bidirectional artificial intelligence encoder (BERT).The algorithm was tested in an English search engine.
His work allowed to reduce the number of conversions to sites in the SERP, as users began to quickly receive the information they needed.
In particular, BERT helped to better understand every tenth request in the United States in English.Google applies BERT models in ranking and in the formation of featured snippets (featured snippets).
You will find a lot about the codes that impact the process of SEO, Here Find out Why Well Optimized Source Needed forSEO?
Fuerte developers is one of the best SEO services provider companies in Rajkot, Our SEO experts will work with you to understand your requirements for a personalized SEO strategy.
Today with changing SERP techniques, SEO techniques are also evolving to new heights.SEO services prove beneficial with local search results, optimization, and content marketing technique.Today, leading SEO Company Noida try and implement performance-based techniques to make clients more successful.SEO experts focus on clients' needs and then implement techniques that are more effective for both.There are many other benefits of quality SEO services for both website owners and clients.
Improved ROI modelIncrement gains can be best understood via the ROI model study.
When using this model, the SEO expert tries and perform data analysis to help collect top searched keywords.
Other techniques including conversion rate and click rate are also bought into use by these experts.One main benefit of this is that SEO experts can shortlist al searched keywords.
This helps in improving the site ranking and conversion rate for your website.
Experts make use of keywords, conversions, monthly searches, and domain rank factors to improve your sites’ rankings.Right methods to acquire keywordsIf you hire an expert SEO team then they will never guide you to make use of the wrong methodology.
What Is SMM and How You Can Build Social Media Marketing Plan?In this blog you will learn how you can increase your online presence on Social Media Platforms.So, let’s startSocial Media Marketing is basically selling your product and service on all social media platforms like Facebook, twitter, LinkedIn etc.What is “SOCIAL” element in social media marketing?Well the first thing we need to understand something called social proof.Social proof is whatever is say about you and your business, no would you say about your business but other people say about your business and that is one of the most powerful strong fundamental aspect of SMM.And the other thing is what is Referral Marketing?Referral Marketing is when other people is giving excellent reviews about your product and service to their friends, family and others so when they check about your business in details and buy your product and service is called as Referral Marketing.And Online Marketing just takes that process to explode online.So, People come to you through social proof the other people are talking about your business.Different types of Social ProofComments also increase social popularity means how many people comments on your post, YouTube video, blog that engaging you.Re-Shares when someone re-shares your post, video, blog to someone else and saying about your content then people are going to much higher willingness to read your content.Follower Counts: - More Follower we have the more authority we have increase our comments and Re-shares.Reviews: - This is most strong social proof when someone going to buy your product or service.
More positive reviews we have more people will come to buy our product and services.Endorsements: - Can be in any form like reviews and email, private messages so keep them as a social proof to show people when they want to buy your product and service.What Is Media?Media is Content we produce and pull out on all social media platforms.Content can be any type post, video, podcast, blog etc.Now there are some golden rule when we are going produce contentCreate only Useful content to the recipients.It has to be relevant for people who are looking to buy product and service that is related to your business.If you follow these golden rules then more people come to your business for buy your product and service.Now look at this exampleThis is just a dog pic.
This is not social media marketing.This is social media sharing.Well Many businesses are do this by just sharing a cute dog pic.But let me ask you one question by sharing you this image give you an overwhelming desire to buy your product and services.And if you selling computer equipment sharing images of dog is not communicating what your business is offering.You can share dog pic when you are in pet business.So, define objective of your business before doing any social media sharing.So, what is Marketing?Before we look into marketing let’s look at some type of marketing.Push Marketing Vs Pull MarketingPush Marketing is traditional marketing when you are push your message out in front of many people as much as possible hopping that the investment will bring sufficient sale to justify the cost of your advertisement and also create profile of your business.Push Marketing is very interruption-based marketing where we are going to stop people to do what they are doing and do something else that all people resist that.Now Pull Marketing can be known as magnetic marketing is a type of marketing that involves creating content and positioning that content where can picked up in search and now when someone starts looking for the product and service that you offer then they can find that.In Push Marketing we need to look for to find potential customers But Pull Marketing is already committed to buying a product and service.Now your job is to make sure to they can find your business while buying any product and service.The Core of Marketing Is communication.
Marketing is all about communicating a set of ideas to someone that they can respond to and agree to make a relationship with you values and your services.So, How You Can Build A Social Media Marketing Plan?When you build a marketing plan, we are essentially creating a marketing funnel.So, to simplify things, we would build an AIDA Funnel, this same technique can be applied to any marketing campaign or long-term strategy for any product and service.What is AIDA Funnel?It is basically a marketing strategy that matches a buyer’s decision-making process.So, we take decision making process and break it down into 4 simple steps that we can match our marketing to…Then we market to our customers in 4 simple steps in line with that buying process.The 4 simple steps are: -Attention: - Content that gets customers attention.
Interest: - Content that generates customers interest.
Desire: - Content that feeds customers desire.
