With the introduction of Google Voice Search, the whole world of SEO is in for a whirlwind change to accommodate the differences in search that comes with the voice search feature.
The number of people using smartphones is steadily on the rise.
Just consider the recent influx of voice-enabled devices like Alexa and several other smart refrigerators, smart ovens, etc.
All of these voice-enabled devices are making people grow accustomed to voice searches, which many users find easier than simply typing their query.
How to Include Voice Search Optimization with SEO?
Below are some of the most common and easy ways to take advantage of the voice search features and increase your SEO score.
As we continue to move towards a completely hands-free digital world, how we choose to find, search for, or inquire about information using our digital devices, is changing. By the time next year rolls around, almost “30% of website sessions will be conducted without a screen” according to Forbes, as voice-only search becomes the new norm. This will drastically impact current SEO techniques, as voice search and automation will change how content is written, will impact ongoing SEO efforts, and it will narrow down target markets.
Voice search optimization is the future in 2020. Get the better chance to engage your potential online customers with these 10 key steps.
It is found that a voice-only search enables a user to browse the internet without having to scroll through the sites.
This SEO trend is drastically improving user experience, leading to the probability of having half of the online searches made through voice search by 2020.
Great if it is, but if not, here are a few tips to help you optimise your website for voice search.
Make sure your website loads quickly.
Alongside, your website should have a responsive design, optimized images, compressed files, website caching for better page speed, and reduced server’s response time.
But, it’s quite different in Voice search where users tend to say long phrases like “what are the top digital marketing companies in the world?” For voice search optimisation, consider using long-tail keywords that sound more natural.