Content is King. Period. It is something which has the potential which can help your company get too many sales or more internet traffic. But the main problem in this is getting the right audience to see it. This can be tackled using content amplification. It is the ways in which content can be amplified using online channels. Marketers use templates and wait for results instead of coming up with tailor made strategies and producing results through them. Effective content marketing will generate leads which can be converted into sales. Unfortunately in todays world websites crave for attention. Making your voice heard has to be a primary objective of your company. Content has to be amplified so that your voice can be heard and can reach your target audience which in turn will help in generating more leads and sales.