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retail certification

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ibi_spb@mail.ru matlyuba2019
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retail certification

Course Description:

The purpose of this course is to introduce the student to the world of retailing from a managerial viewpoint. Consequently, we will study the elements that comprise the retail mix, including types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, merchandising, pricing, store management, store layout & design and customer service.

 COURSE CONTENTS

Week 1

Introduction to Retailing: Concept of retailing, Functions

of retailing, Terms & Definition, Retail formats and types,

Retailing Channels, Retail Industry in India, Importance

of retailing, Changing trends in retailing.

 Week 2
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ibi_spb@mail.ru matlyuba2019