Now, some of you would be wondering that when you have a great Calgary web design then what’s the need to make the website mobile-friendly? Well, let’s dive deeper and get a closer idea.
CALGARY SEO WHY YOU NEED A CALGARY SEO EXPERTYou might know the potential that search engine optimization can have on your website.
But if you haven’t been an active participant in it, you may not be aware of some specific strategies that can significantly increase your organic rankings.Search engine optimization (or SEO) is a concept most of us have encountered at one point or another in our business journey.But even after hearing about it for years, few people really understand what it is and how to do it properly.
The truth is, knowing just the basics of SEO won’t help you much.To get the best results from your time and investment in optimizing your website for the search engines, you need a solid plan.
Digital heads of major brands are approving only those projects that are essential to run the business, and are putting big ticket digital transformation projects on the back burner.For digital marketing professionals in Calgary the writing is on the wall.
This means focusing more on SEO as it is free.Given this scenario, a typical Calgary SEO company could adopt a content strategy with a twin objective:Focus on content that your audience needs during COVID19Business owners are looking for low hanging fruit that can easily be converted into a deal.
They are looking for a quick turnaround.
Your best bet would be to focus on existing content that you have and to leverage it for your audience.
For a Calgary SEO company this can be done by:Finding the right keywordsSelect a few articles or blogs and use the tools available with you, whether free or paid, to identify the queries against which they are ranking.
Some of these tools are Google Search Console, Google Trends, SEMrush, Ahrefs, Moz, AlsoAsked, Scout Suggest and QuestionDB.Gather all the relevant queries and observe how your content is performing in each of them by splitting them into 3 categories:Queries with Page 1 rankQueries with Page 2 rankQueries below Page 2 rank.Improving existing contentPage 1 rank:By making a few minor tweaks, your content would move up a few spots, pr even appear as a featured snippet.
