The pharma industry has started realizing the potential of collaborating with technology and is presently dominated by some the top spenders on pharmaceutical R from the U.S.
This includes ace companies such as Pfizer, Merk, Bristol-Myers Squibb, Celgene corp etc., each of them investing billions of dollars every quarter.On similar lines, because of the availability of sophisticated technology and a well-developed infrastructure for R, Singapore has emerged as one of Asia’s most advanced hubs for pharmaceutical research and manufacturing.With a combined market capitalization of approximately $1.9 trillion, the wave of technology has even influenced the big threes of the market i.e Apple, Google and Amazon to invest heavily in the pharma and health sector today.How Technology Saves Revenue for Pharma CompaniesHere are the ways technology is enabling the pharma industry to reduce its expenditure while continuing to sustain their longevity.Building a Direct Connection with Your End-UsersAlthough the end-users for pharmaceutical companies are the patients who consume their products, the pharma companies don’t usually get the opportunity to connect with them directly.
Not only will this method save time and capital, but will also be more reliable.Real-time Technology for RAnother advantage of teaming technology with the pharmaceutical industry is the improvement in research and development.Bringing real-time technology and clinical trials together, pharma companies can establish a stronger foothold in R With high levels of productivity, inventory, and service, the drug production process can reach its maximum potential in less time.Availability of Analytics for Drug DevelopmentThe pharmaceutical companies will be able to access authentic patient data which will assist these companies in understanding the after-effects of a drug.With the availability of constant monitoring of symptoms and signals, the drug development companies will be able to understand their products better and also provide relevant reporting to the FDA (Food and Drug Administration).Gamifying Health for PatientsMotivation works better than commands.
The usage of mobile apps for gamifying procedures, medical advice, and products for both physicians and patients will increase their adherence and prompt them to follow a healthier lifestyle.Replacing the traditional advertising and incentivization techniques with gamifying experiences will enable the customers to absorb the information about their options better and be better engaged.Many reputed pharmaceutical companies have already started exploiting technology for the growth of their business.
For example, Pharma giants, Sun Pharma launched a revolutionary mobile app for asthma patients called RespiTrack, back in 2016.The app helps the doctors to monitor patient’s progress and increase their medical compliance.
Similarly, Abbott Healthcare introduced a heart and liver app called Knowledge Genie that helps physicians to access the patient’s medical information easily.