Learn how good packaging influences sales and why it needs to be moved up in the hierarchy of aspects that ensures the success of a new product launch. There are many aspects of how designers conduct packaging design. This piece will talk about the why and how of good packaging design. Because packaging is to the product what branding is to the idea.
Brand Architecture may be the most misunderstood concept in branding.As a business professional, you’re probably familiar with the term “Brand”.
You may also be conversant with the expression of a brand through your “Brand Identity.” But we find that many professional services leaders are far less familiar with “brand architecture” and all that it implies.If brand architecture is a blind spot in your firm, it can cost you big time.
Think of it as a hierarchy, a way of considering the relationship among brands and sub-brands.
The brand architecture provides structural clarity and helps both employees and clients better understand the most important components of your brand and how they interrelate.Companies typically have a main brand for the overall organization.
How these various entities fit together and are positioned in the marketplace is the essence of brand architecture.Brand architecture is about managing change.
That’s because it affects so many areas of your growth strategy.For example, brand architecture impacts a firm’s organic growth strategy and firm profitability.
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