"Call tracking is important for improving the ROI of your marketing campaigns. Phone calls register a higher conversion rate than website clicks. The former sees a 30 to 50% conversion rate compared to 1 to 2% conversion rate achieved through clicks. From this data, it is clear that businesses should be tracking their calls."
"65% of customers still prefer to contact businesses by phone compared to 24% who use online contact forms, isn’t it time you start tracking inbound calls?
Tracking inbound calls can transform your business and give you an edge over the competition.
Below is an overview of how call tracking works.
"Check out our article on how call tracking works.
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This makes the results more interesting.
This is important because you now have a way to associate specific incoming leads or callers with specific campaigns.
This can be used to maximize your ROI.
This is where tracking can improve how you go about it.
The result is the opening up of the following avenues:
What campaigns are generating the most inquiries on calls
The information gathered by this type of program allows for more productive use if resources while also helping provide valuable insight into customer behavior patterns so as not to lose potential customers in other market segments.A much-needed addition at many small businesses are tools like Call Tracking which has helped companies enhance their production abilities with increased knowledge about business relationships based around telephone conversations between employees and clients alike.This type of technology provides an organization with rich insights into its client base.Benefit of Call Tracking:Call tracking is a feature that automatically records each phone call made to your business.
Using this valuable data, you can gather information on who called and why they did so.
could help predict which clients are worth the most money or if any specific keywords were used during their visit with us, like "billing.
"Types Of TrackingTracking your marketing campaign is easy with the Google search engine.
Tracking makes it possible for marketers everywhere to tweak their keywords and ads in order to maximize success.Based on your phone call volume, you may be able to determine what demographic is calling and how many people are leaving the website.
This information can also help generate targeted ads that cater specifically to customers in different areas of interest or with similar backgrounds as other identified potential leads.Interactive voice response is the last type of tracking we will discuss.
