TIPS FOR INCREASING YOUR PAID SOCIAL ROAS

How do you measure ROI or ROAS for affiliate programs like connexity, shopbots and AWIN?

Many of our clients use the data driven attribution in windsor.ai to measure the performance of affiliate and price-comparison marketing channels.

The multitouch attribution modelling gives you the conversions or revenue the affiliate programs helped bring.

Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet.

The integration will enable Criteo and Zaius clients to create custom audiences using their first-party data to drive a higher return on ad spend (ROAS).

Additionally, clients can boost omnichannel revenue by engaging key customer segments to bring qualified traffic back to their website or drive foot traffic in-store.“Criteo is dedicated to helping its clients reach new consumers as well as improve current customer loyalty,” said Len Ostroff, SVP of Global Partnerships and Alliances at Criteo.

“Our integration with Zaius enables our clients to create greater value from their data by creating unlimited segmentation possibilities for targeting.

From personalized offers to driving omnichannel conversions among specific buyer personas created with predictive insights, this partnership helps marketers be more efficient with their advertising spend.”“Thanks to Criteo’s platform capabilities and unparalleled data set, our clients can now better reach audiences with first-party data at the right time and at the right place,” added Mark Gally, CEO at Zaius.

“In today’s fragmented marketplace, advertisers need insights to account for customers’ shopping journeys across channels and at each touchpoint.

“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer.PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability.Although understanding Google Ads and its auction process is vital to making your campaigns successful, understanding business’s financial figures are becoming increasingly crucial.The advertising world is progressing dramatically.

Using a little math as our guiding light is the best we can do.Whether you are in-house or working with an agency, understanding the financial metrics will help you become a better media buyer and yield better long-term results.While a few PPC managers might find these calculations intimidating, mastering these will get you miles ahead in the competition in terms of both practice and knowledge.Calculating ROASOften people confuse ROAS and ROI as the same thing, but actually, they’re not.The difference between the return on ad spend (ROAS) and return on investment (ROI) is whether or not you are accounting for the company’s profit margin (or cost of doing business).In ROAS, we look at the PPC profitability in a precise and straightforward way.

With it, we get to know if the company made back more money than it spent on the ad.Meanwhile, in ROI, we look at the PPC spend in an intricate and more complex way.

With it, we get to know if we made a profit after accounting for the cost of products/services and marketing.For example, if you sell dresses for $100 each, your ROAS will use the $100 in its calculation.

Huge difference!Usually, media buyers depend on ROAS only due to a lack of availability of internal information to feed in Google Ads for ROI calculation.Steps to Determine ROASWhat you need:Total Conversion ValueTotal Advertising CostFormula:Total Conversion Value/Total Advertising CostNote:Google Ads has a special column for ROAS.

value/cost.” If your ad campaigns are tracking conversion value accurately, this column can come handy to calculate ROAS.Calculating Break-Even ROASROAS is useful, but it does not give you the whole profitability picture.Like you saw in the previous dress example, manufacturing products cost money to the company.

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Facebook paid ads are the most dominating ads when it comes to the ROAS in the B2C industry.

With a large user base and strong AI-backed Facebook ads manager, it has become the go-to choice for advertisers and marketers for their branding and lead generation.If you are someone who knows Facebook Ads only to the extent of post boosting then you know only 1% of Facebook Ads in reality.

Boosting a post does no good to your business.

yes, you will garner likes and impressions but it will not get you the valuable customer.If you get in touch with a creative digital agency in India, they present a detailed plan of how they would invest in different advertisement platforms to grow your user base with different content strategies.How to get App Installs?If you have a mobile app and you want more customers then App Install campaign on Facebook Ads is something that you must leverage for your brand.Don't directly run an app install campaign for your business.

The right strategy would be:1) Create a landing page for your app2) Run an awareness campaign to get website visitors on your landing page.3) Run app install ads on the audience tracked through Facebook Pixel code.4) Retarget your app install ads on custom audiences and lookalike audiences.This way you will be able to lower your cost per install and get more credible customers on your mobile app.Tips for App Install Ads1) Have a clear CTA2) Video form of content3) Short Duration of Content4) Crisp description of the ad post5) Clear communication on the landing page6) Have different formats of the same ad creative for stories, a news feed, reels, etc.7) Don't rely on a single content piece.

Try and test different ad copies and creatives to continue with the best one.But before everything, you will need to first integrate your mobile app with your Facebook business manager.ConclusionFacebook ads are a great platform to do app install campaigns and it requires a lot of strategies.

Strategies for commercial business growthCheck the article for better strategies to develop your business and select the right digital marketing company in Bangalore.Broaden facts-driven strategiesThe subsequent step on a way to write a commercial business increase plan is to develop facts-driven strategies that support your business dreams.

Follow conversion rate optimization (CRO) strategies and conduct A/B trying out on your one-of-a-kind campaigns to find out which answers are supporting you to obtain your desires.

Cost Per Action (CPA): The quantity of cash you pay for positive moves like newsletter signup, ad click on, and finished sales.

Return on advertising spend (ROAS): Sales you are making for each dollar you spent on advertising.

For example, new businesses will need recognition for developing brand recognition, growing website traffic, and setting up their online presence.

Of course, no longer all, and sundry has the equipment for competitor analysis, so don’t be afraid to seek help.