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How Do You Market a Book to Help Sales?

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How Do You Market a Book to Help Sales?

Even for world-famous authors, selling books depends on interested readers discovering them. Therefore, if you’re asking yourself about how to market a book, it’s essential to focus on things that will reach potential readers. Because most books and ebooks are sold online, the first thing to do it to make sure they are remarkably well described in the promotional pages of large online booksellers. Also, don’t overlook the carefully selected keyword, because most people find pages through a search.
It’s also a given that nearly every book and author today have a website to support book sales. It doesn’t need to be elaborate but should be informational. Effective book marketing depends on a place for readers to find out everything they can about a book – and a website is a hub for links to everything written about it online. Similarly, an author’s social media channels also can contain links to stories and coverage about the book that fans and prospective readers will find interesting.
Effective book marketing to help sales also relies significantly on publicity. Book publicists pitch stores about books and authors to traditional and blended media for coverage. Traditional media is considered to be radio, television, magazines, and newspapers – and blended refers to the websites connected to these media. When they interview an author or run a story about a book, it is an indirect endorsement that helps their readers and viewers discover a new book.
Many authors also write bylined articles about a topic where they have expertise. Mentions of the author’s book go in the brief bio sections accompanying these articles, which have proven to be highly effective book publicity vehicles. When there can be some connection between the article and an author’s books, it is a targeted means of reaching potentially interested readers who can buy books. Visit us at https://www.smithpublicity.com/how-to-market-your-book/

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