

Artificial intelligence is the hottest and most promising development in the tech landscape for years. According to the market, global Artificial Intelligence revenues increased from $ 643.7 million in 2016 to $ 36.8 billion in 2025.
Almost all market segments, industries, and business domains are actively interested in AI and are looking to use technology for business purposes.
It empowers AI companies to reduce costs and make the shopping experience more enjoyable and efficient for end-users. Obviously, how does the retail sector getaway with good technology?
The Retail-AI Syndicate
According to the Global Market, investments in Artificial Intelligence in retail markets will exceed USD 8 billion by 2024. As more applications for machine learning, predictive analytics, and deep learning technologies experiment with success, digital disruption in the retail segment is bound to happen at a much rapid pace.
Globally, AI experts believe that technology offers a wide range of applications for the retail segment. In the coming year, retail will see a greater infusion of AI-based solutions in day-to-day operations. AI will definitely change the customer service cycle in retail and both retailers, as well as the consumers, are bound to benefit from the AI-Retail syndicate.
The AI Impact
Artificial intelligence can serve as a boon to retail companies that collect and hold customer data. AI can draw meaningful conclusions from massive amounts of data and help companies create personalized shopping experiences through highly-structured websites, intelligent in-store bots, and online chatbots. Let’s look at how AI will transform the retail experience for shoppers in 2019.
Digital Racks for Apparel & Fashion Products
With the help of AI technology, apparel retail brands can create virtual racks and trial rooms with gesture walls and touch-free monitors to find the right style, without having to shuffle through the pile. Customers can instantly see how a dress looks on them and browse through recommendations based on their preferences and style quote.
All of this will improve the shopping experience and help customers choose from millions of options, which is currently not possible due to space constraints within the physical store. With AI, a store can be turned into a bustling design repository and generate ideas that users can choose from. Also, stores can gather in-depth insights into consumer behavior, optimizing their product portfolio for better retail experience delivery.
Virtual Trial Rooms for Swift Decision Making
While shopping for a new dress or apparel, trying out different options can get quite frustrating and time-consuming. With the help of virtual trial rooms equipped with digital mirrors, customers can actually try dresses without having to change again and again.
Using a gesture and touch-based interface, a shopper can mix and match various outfits, accessories, shoes, etc. to finalize the perfect look, in no time. Not only for apparel brands, but virtual mirrors can also make it easier for cosmetic companies and beauty brands to portray how a lipstick shade or foundation would appear on real skin without forcing customers to apply the product.
Robotic/digital assistance will be a reality
Using AI, Smart Analytics and Natural Language Processing Technology, retail stores can give customers the power to instantly get support within the store. By placing robots and touch panels, stores can help customers identify an item, answer their questions, and learn how a product makes their life easier.
With the help of customer service bots powered by AI, stores can reduce their manpower costs and provide customers with 24 × 7 assistance. This will not only improve customer service levels but also attract more buyers to the store in 2019.
Behavioral Analytics Powered by AI-backed Surveillance
Using advanced surveillance tools powered by AI and Computer Vision technologies, retailers can capture and study customer behavior in stores. This helps them understand engagement levels with the current store layout and optimize operations for higher engagement and revenue.
Video Analytics improves store security and reduces the chances of theft. With the help of AI, surveillance footage can be monitored in real-time and alerts to managers and store owners for immediate action.





