

The ASO’ s main goal is approximately always app downloads, but additional goals can include:
• Augmented brand experience
• Optimistic app assessments and ratings
• Audience engagement
• Supplementary marketing channel diversification




The ASO’ s main goal is approximately always app downloads, but additional goals can include:
• Augmented brand experience
• Optimistic app assessments and ratings
• Audience engagement
• Supplementary marketing channel diversification

