business to business lead generationIf you are looking for a company specialized in generating leads and closing sales with end customers, you need specific B2B marketing services .At present, some Contact Centers have redefined their strategy by going beyond customer service.
In addition to offering professional assistance on behalf of the clients it represents, the service has evolved to a higher level.Thus, the acquisition of leads with the objective of closing sales has become a differentiating value to help you grow your company.The objective of a B2B marketing company is to attract new customers to offer them your products or services.At ACCOM we design and implement the B2B lead generation strategy for and for your business.TELEPHONE MARKETING AND B2B LEAD ACQUISITIONThe lead or potential customer that shows interest in a product or service is in different phases or levels of awareness.
The higher that level, the greater the interest shown by the final purchase.A quality lead is closer to closing an immediate sale, but it is a mistake to neglect those that could be potential customers in the future .In this sense, it is important to work with a database in order to filter out those qualified leads, but it is also important to carry out follow-up actions to keep in touch until they are ready to close the purchase.In telephone B2B marketing a qualified agent conducts personalized communication with the client to achieve goals.These objectives are based on closing the sale for the company that has contracted those services, and to carry out follow-up actions that we mentioned previously.OTHER CHANNELS IN ATTRACTING B2B LEADSIn telephone marketing conducted from a Contact Center, it is a business-to-business service aimed at increasing sales thanks to direct communication.The voice channel or the telephone is a nearby tool, which allows you to capture quality leads and make them your final customer.But in addition to telephone marketing you can work with other channels in lead acquisition.Advertising on traditional offline channels, mailboxing, promotion at fairs and congresses also work in lead acquisition, but they do not close sales as directly as telephone marketing.Of course, online channels, social networks, internet advertising, search engine optimization and email marketing also have a presence in a digitalized and omnichannel world.A Contact Center with a vocation for the future offers comprehensive services for the acquisition and generation of leads, and its subsequent assistance to retain them in the long term.http://www.leadandclose.net/