CONTENT MARKETING
How to create your Digital Business Audience
It brings interested customers to you, helps drive sales while offering brand lift and for years it continues to deliver value.
But not every piece of content can reach its full potential in a crowded digital space. Great content is almost unfair to the market. Successful content requires creativity, planning, willingness to give value and, above all, consistency.
At BFM, we create content that resonates with your clients because they are designed for it. Our content marketing services start with well-crafted strategies, drawing on channel expertise and performance data to make it harder for your business to get better content.
But How Often Is Content Valuable, Helpful, & Relevant?
Helps your prospects solve problems with a piece of content? Does a content piece help consumers to make the best-informed buying decision? Even if they decide to go to a different seller?
In content marketing, educational content is created in order to help people improve their lives and to provide them with the most information possible so they can make informed purchases.
If they do, they will buy it through you.
Great content helps to shape conversions.
If you really wonder why content marketing is important, don't look beyond conversion statistics. Here are only a few of the statistics about the importance of content marketing in the improvement of website conversions:
- Content marketing provides roughly 6 times higher conversion rates than other digital marketing methods.
- 61 percent of online consumers in the US decided to make a purchase after reading the recommendations on a blog.
- Content marketing has increased its marketing leads, both in quantity and quality, according to 74 percent of the companies surveyed.
- According to 72% of the companies surveyed, video content can provide a substantial ROI and dramatically increase conversions.
- Inbound marketers are able to double the average conversion rate of the site (from 6 to 12 percent), partly because of their marketing efforts in content.
Content marketing helps enhance conversions because it enables you to connect to your customers and to educate them. Not only do you work to build trust and relationships, but you are also encouraging conversions by providing consumers with the information they need to decide how to buy.
Be sure to include a clear call-to-action to optimize your content for conversions. Your CTA tells the reader what to do next, and guides them to the next step of the conversion process. Whether converting means making a purchase, gaining more information or contacting your sales team, it is important to make clear to the reader what you want them to do next within the content.
the content.
Optimized content helps improve your SEO efforts.
When you look at the role of content to help your company build and improve search engine optimization (SEO), the importance of content marketing becomes clearer. SEO plays a major part in enhancing your online business visibility. You must create optimized content, however, if you want to improve SEO.
Creating great content is a cost-effective way to bring in new leads.
To those who wonder why content marketing is important, take a look at all the ways that content can help bring new leads to your business. For small businesses that rely on consistent traffic, lead generation is important to grow their brand and boost sales. Content marketing is not only great for lead generation, but it's also affordable.
Though content marketing costs about 62% less than traditional marketing tactics, it generates about 3 times as many leads, according to DemandMetric. The affordability of content marketing makes it a necessary tactic for small businesses that want to maximize their budget.
It is important for you to note that the marketing of content is time-consuming and the results of your efforts can also take a while. This is particularly true for SEO. However, a bit can go a long way when it comes to creating quality content. More than 81 percent of marketers have found increased traffic by spending 6 hours a week in their social media content, according to the Social Media Examiner.
Content enables your brand to showcase your subject matter expertise.
Consumers want to know that they are dealing with experts who know the ins and outs of the industry. This is another response to why content is relevant in marketing. Content marketing allows the brand to demonstrate its industry expertise while providing valuable knowledge that can help readers make a more informed purchasing decision.
Every time you released a new blog post, white paper or other content, you show the industry and the challenges they face how much you know. When it comes to purchasing, consumers would remember the brand that provided the information they needed to understand their issues, solutions and other choices better. Each time you post a new blog, white paper, and other material, you show leaders and customers how much you know about the market and the challenges that they are faced with. When the time comes for an acquisition, customers will remember the brand that provided them with the necessary information.
Want to build relationships with customers? Publish great content.
If you’re still wondering, why is content marketing important? Consider how great content marketing can help you build relationships with your customers.
Previously, we discussed how content is an integral part of building trust and establishing a positive brand reputation. This can help you grow your audience and reach new leads.
But what about those who have already purchased from you? Repeat customers are the bread and butter of many small businesses. In fact, according to BIA Kelsey, 61% of SMBs say that half of their revenue is coming from repeat customers. Furthermore, Marketing Tech Blog reports that a loyal customer is worth, on average, up to 10x as much as their first purchase.
Marketing content Is a Strategy
The ultimate objective of content marketing is, of course, to sell as a company. However, content marketing is about developing trust, rather than merely selling your products and services.
You become a trustworthy source of information when you produce great content frequently. You become an educational resource consumer with the subjects that relate to your field. You'll sell more as long as you focus on educating sales.
Consumers want to purchase their trust from brands. Become your industry's Wikipedia, and you will expand your client base.
How to create your Digital Business Audience
Please read Rainmaker Digital founder and CEO Brian Clark and the editorial Copyblogger of our free content marketing manual.
We have created a software company out of a simple blog with more than 185,000 customers and have done it through practice. In this high-impact manual, we explain precisely why content marketing works and how it can be done effectively.
Digital Marketing or Content: Which one is best for your business?
Determining can digital marketing and/or content marketing strategy, strategies and budgets will be the best for your business. If you need help, we like to help customers build brand awareness by blogging, social media, mail marketing, etc. on their goals!
DIGITAL MARKETINGDigital Marketing has offered small and medium-sized businesses immense advantages that could never compete in the conventional pre-internet marketing environment.
Digital marketing has made it possible to fully grow thousands of innovative and private ideas.
As you continue to focus your immediate concerns every day on customer satisfaction instead of creatively preparing a way to continue to develop, you are in the right position.TRENDS AND GROWTH The advertising of products and services via several digital platforms includes digital marketing to reach consumers through their chosen channels at an exact time.
*Mobility:-Business Insider's latest report reports that one in five individuals around the world has a mobile phone, 3 out of 17 own a laptop.
This is again in almost 1.3 billion smartphones over the last four years.
This has led several businesses to refine their online substance for motive devices thanks to increased consumer support for internet access through smartphones.
Leveraging user-generated content is handy though practical action to boost your SEO rankings on search engine.As we know that the content is the main factor of Search Engine Marketing Services.
A Beginner’s Preface to User-Generated ContentSometimes attributed to as user-created content (UCC), user-generated content (UGC) is any design of content, such as audio, video, pictures, and texts that users shared on digital pavilion-like social media and websites.
Consumers generate such kind of content online to convey their sentiments about a brand or service.Thanks to SMM platforms, UGC has grown into much more customary.
Because of this, media conglomerates across the globe have emerged practicing UGC for sponsor and digital marketing services.Images and videos are just some of the several classes of UGC that businesses handle all the season.
Nowadays, UGC comes in many sets, encompassing:Social media postsFeedback/ReviewsTestimonialsQuestion and answer (Q) forumsBlog postsYou can take benefit of these sets of content for Search Engine Marketing and digital marketing solutions to get volume of audience.
Knob the Buzz and Follow New IdeasWhen it happens to SEM services, generating content can be crafty.
The sole purpose of Digital Marketing implementation is to draw traffic on a website, increasing its ranking on the Search Engines, and lead generation.
You might have heard that remarketing is necessary along with Digital Marketing to get the formerly described purpose.
There are many other ways to keep your Digital Marketing alive in a reasonable budget.Quality content and overhaulingUpdating the content using professional Content Writing Services should be done to keep attracting the traffic on the website.
Overhaul the keywords for optimization related to the industry trends will repay a lot.
It eventually results in increasing not only the Search Engine Optimization scores but will moderate traffic as well.To provide internet visitors with valuable information, it is necessary.
Try to refurbish the content by adding industry news, blog posts, videos, etc.
