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Technological Tools and Strategies Can Streamline the Path to Success in Business

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finn pierson
Technological Tools and Strategies Can Streamline the Path to Success in Business

It's natural to wonder about the effects of technology upon one's business. People always wonder about how the next big thing might push them ahead of the competition. Likewise they wonder about what the most important technology at the moment could be. Those hidden seeds which are about to burst into the sunlight as true innovation. But it turns out that the single most important technology is actually quite well known.

 

Strategic planning and the nature of technology.

 

In the end, the single most effective technology is careful planning for the future. This might not seem like technology at first. But consider just how computers operate. As the nature suggests, a computer works by computational analysis of data. Even the most advanced artificial intelligence is basically just working on mathematically based pattern recognition.

 

In short, the most advanced technology on the market right now works by just noting data and planning around it. And this is exactly what one can do with managed planning. The technique is known as willful disruption. This is a special type of strategy which is both technological in nature and focused around technological progression. Basically, this technique uses the most advanced technology in the world. That amazing computer called the human brain.

 

Planning around the creation and destruction of technological trends

 

One might ask why it's called disruption. This is because part of how it operates is through initiation or reaction to disruptive technologies. Consider the case of one of the world's biggest disruptors. Amazon is one of the most disruptive business forces in the world today. It's true that it's been able to do some of this by developing new technologies. But it's far more common for them to simply leverage existing technologies before the competition.

 

Amazon launched right about the time when the Internet was first entering into people's households. It didn't create the Internet. But it did utilize this common presence in a way which others would later on. And in doing so it disrupted things in two different ways. It was able to disrupt potential online competitors. And on top of that it disrupted the plans of standard brick and mortar competitors. It continued to do this until it essentially controlled the market. But it was able to push even further past this point. And this too is something other companies can learn from.

 

Find multiple paths of disruption

 

Amazon is notable for the fact that it doesn't sit on a single technology. But most of its competitors have done so. Basically, Amazon disrupts in multiple ways by behaving differently within different markets. For example, their video streaming services and their audio streaming services operate differently from a business perspective. Under the hood it's all just streaming data from their cloud servers. But in terms of users everyone needs to relate to it differently. The reason might not be clear at first. But one can understand it by looking at Amazon's competition in those areas.

 

Amazon had to compete with different digital rights management terms in the world of video than it did audio. This was a lot harder from a business perspective. But Amazon needed to at least match the competition in these services. They did so, and it meant that they could leverage their existing infrastructure in new ways.

 

This is the true path to success with technology. One doesn't have to be the first to a new technology. One has to be the first to use it to disrupt the marketplace as a whole. How that happens can't be set in stone either. One needs to use agile approaches and treat every situation and technology as a new opportunity.

 

Putting it all together for a business plan

 

In the end this means that a company using self-disrupting approaches along with innovation from any source can find amazing advantages. Even more than that one can actually bring those advantages into being. It's not just about being the first to use any given technology. It's about using the most advanced technology, the human mind, to leverage the products of other minds.

 

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