Big Blue’s white-hot franchise growth can also be attributed to another type of investor as well: semi-absentee franchise partners looking to maximize their time and their capital. Thanks to LessonBuddy™, the brand’s proprietary lesson planning and scheduling software, Big Blue investors can track costs, efficiencies and volume for data-driven transparency in terms of their ROI. Furthermore, according to Thompson, “LessonBuddy™ allows families to reschedule lessons at the touch of a button” which optimizes the business by filling gaps left by rescheduled or cancelled lessons.
In 2017, Level 5 Capital Partners, an investment company that grew from one Core Power Yoga studio to become the third largest national yoga studio operator in less than a decade, acquired a majority stake in Big Blue Swim School, and plans to grow the brand through franchising opportunities.
