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Clean Label Trends and Software Tech to Influence Poultry Feed Market

Jack Martin
Clean Label Trends and Software Tech to Influence Poultry Feed Market

Poultry feed is the food sources which are primarily used for avian husbandry including bids such as geese, chicken, ducks, and other domestic fowl. Poultry feed is available in various formats including pellets, powder, briquettes, and granules. These products are available in conventional and organic forms as well, and usually comprise a blend of soybean, corn, and other blended grain for superior nutritional profiles.

The global poultry feed market is projected to grow at a healthy CAGR of ~ 7 per cent, through the end of the forecast period in 2027. This growth can be largely attributed to the rapid increase in poultry consumption on a global scale, as a relatively cheaper source of protein.

Black Soldier Fly Larvae Get Traction as Ingredient

Insect protein has rapidly become a major ingredient in a number of poultry feed formulations. Regulatory bodies such as the FDA have been stressing the use of protein meals made from insect larvae and other dried insects for incorporation in to poultry feed variants.

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The work of such regulatory bodies into setting clear definitions of insect ingredient in poultry feed has arisen with consideration over sustainable sources of protein for birds. One of the more popular insect sources of protein which has received the approval of regulators is the black soldier fly larvae, which is expected to witness increased adoption in the poultry feed market in the years ahead.

Growing Clean Label Trends in Poultry Consumption Drive Demand

The market for poultry is expected to grow at a steady rate, as producers increase efforts to meet the rising global demand. However so far, the industry is witnessing an imbalance in terms of supply and demand. According to the NCC, the estimated consumption of poultry was to surpass 109 pounds in 2018, and this figure is expected to go up even further in the forecast period. Consequently, to meet demand, poultry producers are seeking and using advanced feeds to aid in the growth of the poultry feed market.

On the other hand, safety concerns over consumption of poultry from intensive farming, and the increasing popularity of clean label products are gaining importance around the world. The move towards clean label poultry has been made to offset global consumer mistrust, owing to the numerous scandals being revealed in the industry.

In addition, a number of countries have banned the use of antibiotics as a part of poultry feed, which has made clean label practices very important. This trend is further supported by consumer inclination towards organic and non-GMO poultry products, which are expected to have a substantial impact on poultry feed formulations.

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Software Tools Gain Traction in Poultry Feed Management

Dynamic predictive software-based tools has resulted in a major transformation, cutting down pressure on poultry feed producers, with insights on nutrient levels and farm conditions and the relation to profitability.

Such tools are used in the development of feed programs for efficient management strategies on the basis of factors such as form of poultry feed, real time feed data, and production information. Consequently, such systems are being adopted in medium and small scale businesses in the field.

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Jack Martin
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