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OEM’s like Samsung, Xiaomi, Nokia, etc have entered a steep competition in a billion-dollar Indian market where the average middle-class consumer is growing day by day.
They are investing a lot of money in their distribution channels as they want to reach out to the remotest corners of India.
Creating a distribution channel along with an integrated logistics network for urban India is a very expensive affair and will take a long time.
But the fact also cannot be denied that a majority of Indian population living in tier-3,4 cities and urban areas are still untapped by these huge OEM players.
The complexity of the situation can be judged by the fact that e-commerce giants like Amazon, Flipkart, etc are spending millions to enhance their last-mile delivery process but still are far away from it.
While these giants are battling it out to reach to the remotest corners of the country, we have a player named 72 Networks which is a PAN India distribution house specializing in last-mile delivery with special focus on rural areas.
