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Rural India is growing exponentially and presents the huge untapped potential for Indian products and services.
However, poor infrastructure, low connectivity, lack of proper channels are the reasons why many companies are unable to penetrate these markets properly.
How can companies overcome these hurdles and seize opportunities in these areas?
They are:Leveraging existing sales and distribution network -A lot of companies have a strong distribution network, because of which they are already present in most corners of the country.
They only need to expand this network further to expand their reach and be present in the remote villages.Hub and spoke model -This model is comparatively an easier to manage model in which stocks are sent to one central 'hub' and then distributed to other parts (spokes) from there.
It helps in dispatching goods in bulk to one area and hence reduces cost.Feet on the street -This model entails using the local talent to introduce the brand to the villagers and engage them with the company.
