

Traditional versus digital. Technology continues to disrupt many industries, none more so than marketing. Consequently, there are now quite a few differences in marketing tactics. Where once print, television and radio dominated the marketing world, now the action and growth are in the digital world. It’s a different type of marketing than in the past, however, and requires a specific set of skills to achieve success. Both traditional and digital marketing remains important for success in a competitive marketplace. Blending the two has become crucial. And the size of the organization no longer matters. Digital marketing, in particular, offers a variety of relatively inexpensive channels to market a product or service. Earning an online MBA with a concentration in digital marketing can prepare graduates for leadership in both traditional and digital marketing. Here’s a look at the differences between the two.





