will dominate the playground.The search engine result pages are loaded with all types of listings and aspects that come under these three channels to compose the search marketing function.
Let’s look at the three main benefits of having an all-inclusive search strategy:When working alongside each other, they occupy more real estate on the search results page for your company to possess and force out the competitors.
From brand to advertisers, seasonality, categories – everything comes into play.However, here is a breakdown of ‘what,’ ‘why,’ and ‘when’ of these three channels to guide the brands as they set out to build their own search combination.SEO (SEARCH ENGINE OPTIMIZATION OR ORGANIC SEARCH OR LOCATION LISTING MANAGEMENT)What?Search engine optimization presents organic listings on the SERPs based on relevant search queries.
Some additional SEO areas are location listing management, web development, app search optimization, free shopping listings, content mapping, etc.Pro Tip: Look into and grasp what umbrella terms such as “SEO” and “Reputation Management” really mean to businesses, what marketing issues they’re trying to resolve or what goals they’re hoping to accomplish.Why?SEO is like the primary foundation of our business online.
Without having a robust SEO strategy and consistent, thoughtful, and smart messaging, you might not even know what’s out there for your business as the internet shares everything organically.When?All brands with a website need to have some involvement in SEO and work within organic listings to achieve brand goals and guidelines.
From there, whether your products are sold or not will be decided by the marketplaces, retailers, and supply chain.