The global E-commerce market is anticipated to grow significantly over the forecast period.
E-commerce can be defined as electronically conducted commercial transactions via the internet, pertaining to the buying and selling of goods and services.
E-commerce includes online goods and services (software, e-books, media streaming), retail services (ordering food, travel, mail deliveries), marketplace services (e-wallet, comparison shopping) and customer support (help desks, live support).
It can also be classified on the nature of the dealing parties: B2B, B2C, C2B and C2C or the distribution channels adopted by them: pure click, brick-&-click or click-to-brick.
Apart from these economic factors, customer interaction and marketing forces and multimedia convergence fuel e-commerce growth.
To succeed, a company needs to have a strong, reliable and efficient supply chain and connectivity network to ensure timely processing of orders.