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GIS Software in Agriculture Market to be Driven by the Rise in the Adoption Rate of Technologies Used on the Farm

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BIS RSRCH
GIS Software in Agriculture Market to be Driven by the Rise in the Adoption Rate of Technologies Used on the Farm

According to the United Nations (UN), the world population, which stood at 7.6 billion people in 2017, is expected to reach 9.8 billion by 2050, pressurizing the food and agriculture value chain to achieve increased yield levels year by year to meet the global food demand. With limited and constantly depleting natural resources and reducing arable land due to global urbanization, the need to optimize farm resources in order to produce agricultural commodities optimally is rising by the day. Governments across nations globally are actively indulging in developing efficient farm management practices to assist the farming sector in achieving the goal of food self-sufficiency.

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The decreasing employment in agriculture also poses a major threat to the agricultural sector since farming practices have been manually driven, traditionally. This has alarmed the stakeholders in the agriculture industry to device new ways of farming and to replace manual intervention in monitoring farm activities. To meet the global food demand, the pressure of providing a continuous supply of quality farm produce at increasing amounts is becoming a cause for concern for farmers across the world. The advent of precision farming in this sector has brought about substantial technological changes by the implementation of Information and Communication Technologies (ICT), Internet of Things (IoT), integration of remote sensing equipment, application of Artificial Intelligence (AI), and predictive analytics in the farming scenario, which have greatly boosted the use of GIS technologies for the purpose of crop monitoring, yield forecasting, irrigation monitoring, pest monitoring, and soil analysis, among others. With the advent of drones in agriculture, the need for drone-compatible GIS software has risen.

The application areas of GIS software solutions in agriculture cover a wide range of farm assessment aspects. They may include irrigation, field monitoring, soil mapping, yield forecasting, plant health management, and data management, among others. The irrigation sector represents the most significant application market for GIS software in agriculture technologies. This is mainly to fulfill the need for precision irrigation. Precision irrigation has the capability to efficiently utilize water by finely matching irrigation inputs to yields in each area of a field.

Crop monitoring applications are expected to dominate the GIS software in the agriculture market by application. During the forecast period, the irrigation monitoring application area is expected to display the maximum growth, owing to the high possibilities of value addition in farm management and productivity. The advent of monitoring solutions through precise imagery is one of the most beneficial applications of GIS software in agriculture. This has replaced traditional approaches, such as manual crop inspection and soil monitoring, thus saving time and avoiding inaccuracy. Thus, the application of GIS software in agriculture in the crop monitoring process of collecting georeferenced data and other related information reduces potential threats and boosts viable economic opportunities.

Key players in the GIS software in the agriculture market are coming up with new products and various developmental activities in order to generate awareness amongst the farmer community and agricultural stakeholders about their existing and new products and compete with the competitors’ product portfolio. For instance, in November 2019, Topcon Corporation launched two agriculture products, cloud-based farm workflow tools for data analytics and cloud services and yield monitoring tools, to provide accurate yield data for the conveyor-type harvester.

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Esri accounted for the major share of new product launches and developments in the global GIS software in the agriculture market. The company aims to widen its market presence by expanding its product portfolio of software for GIS software in agriculture. Major players of GIS software in the agriculture market, such as Geosoft Inc. and Topcon Corporation, made a significant number of product launches in the market. Other players included in this segment are Pix4D, Trimble Inc. and Autodesk Inc., among others.

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