As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse.
It serves as an icebreaker (makes the first impression when a prospect searches for a business) and a dealbreaker (influences the final buying decision) as well.To put things into perspective, we are not just saying this.
Reportedly, more than 90% of buyers go through customer reviews before purchasing a product, around 5/6th of customers worldwide check local business reviews, and over half of the total consumers wonât buy anything until they have read four reviews at the minimum.But we donât âreallyâ need someone to cite these statistics for us to realize how essential online reputation management is.
Just consider your own life and how you usually make purchases.
This brings us to the next step, i.e., improving and maintaining your online reputation appropriately.IT IS NOTHING LIKE YOU SEE IN THE MOVIESIn numerous (but indeed not all) TV shows and movies, aloof silence despite the accusations is often acclaimed and even rewarded in some cases.
When a person criticizes your business on the internet, your prospects, existing customers, investors, and employees will eventually discover it.