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Having a successful customer referral program is not only an excellent way to generate quality leads but also builds trustful customer relationships.  Customer referral program helps a direct selling company in many ways:It helps to bring in new leads who might not otherwise be aware of your business or what you offer. Generating more salesAcquiring new customers without advertising expensesCustomer referral programs are one of the best ways to grow your business, however, they come with certain expectations.  The success of the referral program depends on who will be providing referrals, what their expectations are, and how they will benefit from it. A/B test by delivering and applying changes in the program with tiny tweaks in the reward offers.