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5 PRODUCT DESCRIPTION MISTAKES THAT DRIVE BUYERS AWAY

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Xcentric Services
5 PRODUCT DESCRIPTION MISTAKES THAT DRIVE BUYERS AWAY

Here’s how Apple defines its newest MacBook Pro - Designed for those who challenge limits and change the world.

Wow. That’s a great description. That’s a damn great description!

Who wouldn’t want to challenge limits and change the world? Everybody.

And that’s the reason why you shouldn’t undervalue the power of an all-embracing product description. And contrarily, the disruptive nature of a disastrous one.

A great product description can support boosting product’s demand, improve SEO Services in Pakistan, and grow sales. However, ineffective product descriptions reflect unusual return rates, lowering conversion rates, and bad reviews for your E-Commerce store.

Nobody realizes this better than Apple. Though we can’t all be as remarkable as Apple, you can yet make certain that your product descriptions are rock-solid, to be at the safer side. Being a Web Design and Development Company in Pakistan, in this blog, we'll be considering some common mistakes E-Commerce entrepreneurs have been performing while describing their products.

1.      Bad Grammar and Typos are a BIG MESS!

Let’s perform a prompt evaluation experiment, shall we? Here's a comparison of product descriptions displayed for a camera lens. Being a business, which one do you assume would secure a customer?

Description #1 - Guard camera lens from dirt, specks of dust, and things. The camera case is designed from high-quality ABS synthetic. Regular fit for every camera lens, any size, and model. Sold with supporting case and microfiber fabric for clearing. Purchase now and get a complimentary upgrade to special lens cover. 

Description #2 - This Excel Shot Camera Lens has been designed from the highest-quality ABS synthetic, and composed with a novel, patent-pending alignment characteristic that supports it to cover unspecified lens of every shape. Shield your camera lenses from dust particles and wreck! They'll be packed with an added carrying bag and a microfiber fabric. Buy right away, and we’ll deliver an extra lens cover for free!

Do you see how the description #1 is not entirely obscure, is a little stuffy, and holds quite a few grammatical mistakes and a significant typo? If you were the customer, which product would you buy? Clearly, the product specified in Description #2. 

Obvious and high-quality script sparks confidence and conceives a better vision of your brand. In opposition, a careless script that’s grammatically mistaken will confuse consumers from buying at your store. Though there's no substitute for exceptional grammar and quality scripts, the practice can lead you to perfection. However, if you don't enjoy writing, we'd suggest you hire a Digital Marketing Agency in Pakistan to help you with this.

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