Display advertising is one of the most common ways to monetize a blog.
It’s simple, easy to get started with, and can be very profitable.
Traditionally, site owners used to have to go out and find advertisers directly.
They would have to do everything manually from negotiating deals, signing the agreements, collecting the fees, and putting up the ad.
This takes a ton of time and work to put together.
Advertisers can churn quickly, and you’ll end up spending dozens of hours each month doing outreach and trying to sell ad spots.
For most site owners, display ad networks are the better option.
An ad network is a platform that serves as a broker between a group of publishers and a group of advertisers.
Traditionally, the ad networks role is to collect unsold inventory from multiple publishers, then offer this pool of unsold inventory to advertisers at a much lower price than a publisher’s direct quote.
This made it so the ads weren’t great quality. They were referred to as non-premium.
Today, more networks aim at offering their advertisers exclusive deals at premium prices.
They sift through and pre-buy inventory from a number of top-tier publishers, then resell it at premium prices.
Although this arrangement may be more expensive for everyone, it insures premium placement of their ads to make the most money.
Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.).
Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same principle.Although you can advertise with plain text-based ads and still call it a display campaign, you can get much more out of your campaigns if you use images, videos, HTML5 animations or any other rich media elements that can help you get your message to your targeted audience.
It’s all about display marketing.Banners used as display ads come in different shapes and sizes.Your only limitations are the requirements of the network you are running your campaign through.
For example, Google Adwords allows a wide range of display ad sizes as you can see from the list below:Standard Google Display Ad Sizes:Top performing ad sizes300 x 250 – Medium Rectangle336 x 280 – Large Rectangle728 x 90 – Leaderboard300 x 600 – Half Page320 x 100 – Large Mobile BannerRegional ad sizes240 x 400 – Vertical Rectangle980 x 120 – Panorama250 x 360 – Triple Widescreen930 x 180 – Top Banner580 x 400 – NetboardOther supported ad sizes320 x 50 – Mobile Leaderboard468 x 60 – Banner234 x 60 – Half Banner120 x 600 – Skyscraper120 x 240 – Vertical Banner160 x 600 – Wide Skyscraper300 x 1050 – Portrait970 x 90 – Large Leaderboard970 x 250 – Billboard250 x 250 – Square200 x 200 – Small Square180 x 150 – Small Rectangle125 x 125 – ButtonYou don’t need to create a banner for every single size.
This is entirely up to you and your specific needs.
To make things easier check out this guide to ad sizes from Google in order to find out the top performing ad sizes and a more in-depth description.As for the accepted formats, most ad networks accept JPEG, JPG, PNG, and GIF.
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You may see that a portion of the watchwords that used to function admirably for your business are dropping its worth currently, disturbing you to refresh your SEO or website improvement game.
Watching your records and your ROI from certain hunt watchwords will give you great understanding.
On the off chance that a brand attempts to proceed with the same old thing, without tending to basic issues of the time, clients will be in wonder regarding why you are so disconnected from the remainder of the world.
Presently users see this mostly happening on video streaming apps and platforms where they are being displayed the same ads repeatedly no matter which show or movie they choose to watch.
In this blog, not all the questions will be answered, but we will help you understand what frequency capping is and how you can utilize it for your benefit.What Is Frequency Capping?Ad frequency can be defined as how many times your ad is being displayed to a user within a given time period – days, weeks, or even months.
Well, to begin with, no advertiser would want their ad to show up so often that it leads to ad fatigue.
Frequency capping helps advertisers control the number of times their ad is displayed in front of a user.
Most of the online platforms equip the advertisers with a great deal of control to manage their ad frequency at different levels in very simple ways.Google AdsLet’s start with the kingpin in online ads, Google Ads, the most used digital advertising platform.
You can control your frequency capping on two levels, and also there isn’t any automated aspect to take the reins for you, unlike Google Ads.FacebookLast but not least is Facebook, the unique platform that either provides the digital advertisers with complete ad frequency control or leaves them entirely puzzled about controlling it.Let’s begin with a simpler instance.
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