The reasons are product damage, wrong pricing, wrong order to name a few.
From an e-commerce company owner or a product owner perspective, the reasons for damage and the price may not be relevant, but you can take steps in ensuring that your customers don’t order the wrong products.
Wrong orders happen because the visitors do not see adequate information about the product that they search. Since some customers may have a time pressure to purchase, they end up making some assumptions about the product and buys it in-spite of this lack of product information.
However, the customers figure out the lack of fitment, when the product reaches the warehouse. The customers return the products to the store. The store owner incurs the cost of shipment, inventory and a loss of faith with these customers.
How can you ensure adequate product information?
You have to locate the product information from multiple sources and provide the information in a structured manner. You should also give adequate technical specifications about the product for the customers to compare and to confirm the fitness of the product to the industrial use case requirement. You should cross map the products in multiple application areas which are the place where the bulk of oversight happens
How would you benefit?
- Saving significant cost in handling returns
- Improved customer loyalty and satisfaction
- Better inventory management
- Retaining existing customers
- Lowering support costs
SituationWhen starting a new connector development project, a lot of thought goes into –Understanding the PIM data model requirementsUnderstanding the input data formats requirements / output data formats requirementsAnticipating the future requirements and incorporating the required flexibilityUnderstanding the requirements of the external system and so onChallengeHowever, in most scenarios, the performance expectations for the connector are not considered till the final production / go live time.
This can result in unexpected delays and schedule slippages if the connector is not able to meet the performance requirements.
Given that even a very small PIM implementation may deal with thousands of products it is guaranteed to have performance challenges if the performance requirements are not planned from the beginning and also tested during User Acceptance Testing (UAT).RecommendationsFollowing are some of the recommendations that any connector development team should consider:A good understanding of the volume of records to be processed (number of SKUs, etc.,) before starting the projectA good test plan to verify that the connector can meet the performance requirementsSeparate DEV and QA environments to simulate large volume of data and test the performance without affecting the other teams and overall scheduleIn addition following the tips below is also useful:If the output is required in XML format, using in built XML class libraries to generate and validate the XML can improve performanceReplacing for loops with LinQ queries can also improve performanceIf files are output to FTP server, assessing the performance of the FTP server and making sure it is not a bottleneck is also a necessityLast but not the least, it may also be necessary to deploy the connector from the same geography as where the PIM instance is setupFinal word…Planning for the performance of the connector from the beginning will make sure there are no surprises during the UAT / Go Live phase and guarantee that there are no cost overruns in the PIM implementation.
A Product Information Management (PIM) solution provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels.
A PIM solution makes it faster and easier to create and deliver compelling product experiences.
What are the benefits of using a PIM?A PIM system is great for companies that need to juggle a lot of product information and sell in multiple channels.
The benefits are profound, especially when it comes to productivity.
A PIM can save you and your team time, improve data quality and help you take control of your products.
Reduce errors and redundancies by relying on a single source of truth.Eliminate manual data entry and updating.Get to market faster than your competitors.Reduce overheads and wasted resources.Eliminate bottlenecks and data silos.Create rich, consistent content, which is optimized for all your sales channels.Sell more with better content and accessible data.Expand your product offering sustainably.Import and sort supplier data quickly.Increase customer satisfaction and loyalty.
About Ecommerce PIM SoftwareWhat is PIM?The term “disruptive technology” is certainly known to you if you’re familiar with the retail industry or have worked in it.To begin, what absolutely it is and what it accomplishes are important questions to ask.Ecommerce PIM Software is a software that manages all of the data combined with the goods in your catalogue.
For the purpose of configuring and managing connections to inbound and outward channels, legacy PIM ecommerce systems rely on open-source technology, which constrains the collaboration of a group of individuals.With the MarketStudio PIM, it is possible to have connections maintained in the background by distributed software teams working from different locations.A product information manager (PIM) is a piece of software that is used in multichannel e-commerce marketing campaigns.What is Product Information Management (PIM) used for?When it comes to filtering through the never-ending torrent of information received from the product team, marketers in product-focused companies confront a significant obstacle to overcome.
It is possible to sync ERP product information with PIM, allowing PIM to continue working in the background while the ERP information is synced.Gathering and directing all of the information to the appropriate locationsEnhancement of product data sheets and detection of errorsUsing SEO keywords to increase the visibility of individual pages and goods on a website is known as SEO optimization.The development of a more cohesive image for the company’s brandImprove the initial impression a potential internet buyer has of your company.Increasing attempts to boost conversion rates while at the same time decreasing shopping cart abandonmentSyncing photographs, videos, and descriptions across all of a product brand’s platforms is accomplished through integration.Customer satisfaction can be improved through automating product upgrades before launch and catalogue renewals, among other things.There should be a single trustworthy source for all information.Content must be checked for accuracy before it can be made available to the wider public.Catalog StructureOne of the most useful advantages of PIM is its ability to aggregate data in a variety of formats.
Using a PIM, team leaders may keep track of modifications and revisions to the catalogue while also generating high-quality reports on the content and data updates that have taken place over time.
They can also examine a history of the changes and revisions that have taken place.Because it keeps track of catalogue data in real time, the PIM ensures that every channel receives the most up-to-date information possible.One central point for the gathering and storing of informationProduct information management (PIM) organises and classifies products, and any associated data is updated based on the categories and data fields that have been requested.
These pieces of information are subsequently transported to the linked channel, where it automatically populates the needed fields with the appropriate information from the connected channelNo difference exists between the physical and digital catalogues when cataloguing printing and design connectors are used.