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All About a Marketing Copywriter Career

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finn pierson
All About a Marketing Copywriter Career

 

What Is A Marketing Copywriter?

This particular question is answered in two ways. The first part is that you know or you have something to sell, you then are going to market this product or service. This in turn makes you a marketer. The copywriter or the art of writing copy has nothing to do with copyrighting that is a totally different area. The copywriter actually writes via the internet. Well that can sound kind of confusing to a layman. There are many niche's that a copywriter can fall into. There are medical, technical, and then there are marketing copywriters, those who actually are writing copy for advertisement for a business or simply writing marketing business to business this would be a marketing copywriter.

 

What Areas Do Marketing Copywriters Work In?

The answer to that is many. A marketing copywriter does not only write marketing or advertisements. They can also work in research, editing, manage other projects, plan out and implement marketing strategies and oversee how well they are doing. This is just to name a few items even some of the images used for marketing can be a job that a marketing copywriter may do, they will source the images to be used. They can also be working with social media via planning and implementing strategies there. In fact, a copywriter wears two hats in that they are not only a content copywriter, they also source and use content as a tool for marketing. The marketing copywriter has a wide field or a small field; it really depends on the talent of the individual and how much multitasking they are up to.

 

What Makes A Great Marketing Copywriter?

When you think of a copywriter most just think it is someone who writes and they are a writer i.e. poems, novels, and the like. This is not true. A great copywriter hones their skill, they are artist's with the written word. They will take painstaking time with what is being written or produced when you are a marketing copywriter. The idea of quality before quantity is true for many copywriters. There is more and more content out on the internet but we are far from overload. We are just at the point of thinking outside of the box and creating more like a human instead of a robot. You can always tell the difference in a on the fly writing structure than to someone who has taken the time to research and implement ideas and follow through as a professional marketing copywriter does or professional content writer.

 

What Business's Uses Copywriters?

There are multi-million dollar businesses that use copywriters. They may have content and marketing copywriters who are full time employees. In today's world there are many avenues you can take as a business to actually outsource to independent or contractual marketing copywriters and content copywriters. The new and small business may even try a crack at doing their own. If the funds are available it may be the best practice to hire someone who has been in the field working so that way you as a business owner can take care of other areas in the business. Many small businesses turn to freelancers because they can pay them a reasonable price and they can usually start work immediately. Sites like talentpowered are a great place to find professional freelancers who range in a number of professional skills. 

 

Conclusion For New/Life Long Marketing Copywriters

The need for good content and marketing copywriters is still there. The new to the field should take away that it is not an easy job by no means, it is not just wordsmithing, it is about taking something that might already be there and turning it into something brand new. It may be about creating something absolutely brand new which in all by itself is exciting. The life long marketing and content copywriters just keep reinventing yourself, there will never be a shortage of products and services that need a voice behind it to make it actually connect with people. 

 

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