Global pandemics are historically seen as game-changers to various industries. Such a crisis brings in new trends, paving way for transformations in the industries to align with the changing times. Fashion is one such industry that is no exception and has always been influenced by pandemics. From the first world war to Spanish influenza to the second world war, the fashion industry was influenced by every historic event in different ways. Covid-19 is one such crisis that has prompted both the consumers and the fashion industry to pause and rethink about their actions. The crisis has already ushered the global economy into a recession and will be poised to leave its mark on how consumers live, how they spend their money, and even how they dress. It has initiated a call to slow down and move away from fast fashion.
