
Reputations are built over a lifetime but can be destroyed in seconds. The brand is the representation of the reputation of a company and more importantly, an individual. Brands are selling points for entering into business and personal relationships.
The name of a business, its brand and innovations provide commercial value which can be vulnerable to attack from copycats seeking to extract that value for their own benefit.
The following are 7 ways in which your business can protect its name, brand and ideas:
1. Company Name Registration
Registering your business as a corporate entity on the local Register of Companies serves to prevent an identical name being registered by another party and to discourage others from registering a similar corporate name.
Read more at: 7 Ways That Businesses Can Protect Their Name, Brand & Ideas