Market OverviewThe global Oolong Tea Market Share is expected to garner a revenue of USD 463.86 Million by 2027, with a CAGR of approximately 4.20% during the forecast period, 2020–2027.
It offers qualities of both black tea and green tea, thus emerging as a beneficial functional beverage.
The growth of global Oolong Tea Market Share is primarily driven by the changing consumer preference for healthy and functional food and beverages and rising health concerns.
Consumption of oolong tea aids in the prevention of diabetes, improve cardiac health, weight management, enhance neural and brain function, strengthen teeth and bones, relive eczema, and others.Increasing sale of oolong tea is driven by rising awareness among the consumers about the health benefits gained from consumption of oolong tea in its chemical-free form.
Oolong tea is also being used in personal care products due to its high anti-oxidant content which helps in repairing the skin tissues and imparts anti-ageing properties.
Based on the form, loose leaf is anticipated to hold a major share followed by tea bags.Application of oolong tea is found to be high in beverages whereas, the growth of nutraceuticals is escalating at a high rate owing to the functional properties of oolong tea.