Are you struggling to rank on YouTube? Do you want to rank higher in suggested videos?

At one of the Top Digital Marketing Companies, we are going to disclose all secrets that can drive maximum views and subscribers to your Youtube channel in suggested video results.

In this article, you will get to know about-

• Why optimizing for suggested video is important?
• How to come in suggested videos section?

Pro Tip: While making a video on Youtube, keep one thing in mind i.e. make videos that people want to watch and are searching over Google & YouTubeitself. This way you can double your chances of receiving maximum subscribers, views, engagement (likes, shares), and customer satisfaction.

Also, make sure to include other factors (discussed below).

What the catch here? Now in order to achieve a space in suggested video results, you need to optimize your videos. This point is confirmed. But what’s next? How to do it?

You need to first learn Why video optimization is crucial.

Why optimizing for suggested video is important?

When you plan to create a Youtube Channel for your business and start generating the content, you also need an audience to watch that content.

This is the part where optimization plays its role. As you don’t want your video to get buried in search results. So, you need a proper strategy to build its online presence or visibility. In a way, it reaches the target audience and generates traffic of subscribers to your channel.

But it is easier said than done. This pushes us to the next section i.e. How to Do it?

How to Come in Suggested Videos Section?

YouTube rank your video in suggested videos by considering multiple factors. To name some-

• Number of Views + Watch Time: With Youtube Algorithm Update rolled in 2012, now watch hours matter. The one possible way, to increase yourwatch

hours and not making viewers skip your video is to create useful informative content. This substantially gives rise to views plus watch time.

• Number of Subscribers: A factor after which every You tuber runs. After all, this is the main factor in building your community or a fan following. Also, puts a channel as a trusted source to a new audience.
• Title Tags & Video Descriptions: Targetting the right set of keywords is key to reaching a relevant audience. By placing your keywords(1-3 times) in video description and title of the video, you achieve better results. Like in the screenshot below. Here search term is DIY room decor for which it isoptimized.

• Relevancy to the Current video Playing: Now concentrate, suppose you are playing a video with a Title ‘Chocolate cake recipes’. What you will see is pretend below in a screenshot. You can see the suggested videos in the right sidebar.

This usually contains the information related to the video playing.

Most of them are cake recipe videos. While some are of pizza recipe & macaroon recipe(that are close ‘baking’ keyword & ‘homemade’ keyword used in playing video’s description).

• Engagement on the Video(Likes, Comments & Shares): Engagement on your video is signal that user liked your content and may return in future to watch

more relevant videos. Plus, Google gives priority in ranking over your competitors. Google identifies that this channel has more powerful content. Thus, puts higher in the search ranking to make accessible to the majority of users.

• Backlinks From other Authority Website &Youtube Channel: The higher the number of backlinks from quality and relevant websites, the greater is the probability to rank in suggested video results. Asking out websites admins to embed your video or simply your video link on their webpages can help in driving traffic to your channel.
• Interlinking: Link your videos to other videos created by you. Try to add video links in descriptions or commenting on older videos with links to your newer video. By adding the link of your new video to your most-watched video, you can bring your new video in the suggested column.

These are factors that are manageable by the channel owner. However, there are some other factors that are beyond the control of the Channel Owner. One is Viewership

History. The view history of users also displays your video in the recommended results. YouTube shows a video to a user based on his/her liked videos, watch history, preferred topics and search history.

At Best Digital Marketing Company, we are using these common practices to rank suggested video and getting really good results.You can also try and see the difference.