Grid Dynamics Announces Partnership with Dataiku for Advanced Enterprise AI Solutions

MarTech Cube

Grid Dynamics Announces Partnership with Dataiku for Advanced Enterprise AI Solutions

Grid Dynamics Holdings, Inc., a global provider of data science and digital transformation services, today announced a partnership with Dataiku, one of the world’s leading Enterprise AI platforms.

The partnership brings together one of the most powerful toolkits for data preparation and ML models deployment, deep skills in business and technology strategy, and many years of experience in implementing data science and machine learning programs for Fortune 1000 clients.

“The Dataiku-Grid Dynamics partnership is a powerful combination. Dataiku’s platform capabilities complemented by Grid Dynamics’ expertise in state-of-the-art machine learning technology and large-scale digital transformation programs enable businesses to quickly deliver even the most challenging AI/ML programs and seamlessly integrate AI/ML features into marketing, revenue management, and supply chain operations,” said Ilya Katsov, Head of Data Science, Grid Dynamics.

“This partnership is a major milestone in Grid Dynamics’ strategic initiative to expand enterprise AI service offerings. We believe that many of our customers will benefit from Dataiku-based solutions,” added Max Martynov, CTO, Grid Dynamics

MarTech Cube

Telkom Indonesia and FastForward.ai Sign MOU Agreement

MarTech Cube 2020-04-10

FastForward.ai announces today that it has signed a Memorandum of Understanding with Telkom Indonesia to explore and pilot FastForward.ai’s SaaS social automation platform for digital marketing, commerce and micro-payments martech news.FastForward.ai’s platform allows mobile operators and consumer enterprises to acquire digital customers and upsell targeted offers at a fraction of the cost compared to traditional marketing channels.

During the current COVID-19 pandemic, now more than ever, people need easy and convenient access to all services via digital and social channels.

FastForward.ai brings mobile operators and enterprise customers into social media, where mobile users spend nearly 3 hours a day.“Today we may be socially distanced, but the world has never been more connected.

Our social media SaaS platform can help supercharge digital engagement, commerce and micro-payments to support Telkom Indonesia in maintaining a modern connection to their consumer, enterprise and government customers.

We are proud to be working with Telkom Indonesia, one the most innovative and largest operators in Southeast Asia, with over 160 million customers,” said Augie K Fabela II, CEO and Co-Founder of FastForward.ai.With current global “shelter-in-place” directives, the companies’ respective team members in Silicon Valley and Jakarta are proving the world’s social and business resiliency – pressing forward, developing new solutions and signing agreements.“We are committed to serve all customer segments – the consumers, enterprises and government – providing them with access into the new digital and social channels which allow them to communicate and engage with their customers.

When faced with challenges like COVID-19, it’s more critical for service providers like Telkom Indonesia to provide a platform for our customers, so they can innovate and deliver the best and most modern user experience to maintain and sustain their service and business.

How working with Micro-Influencers can be profitable?

Martech News 2022-09-27

How working with Micro-Influencers can be profitable? Brands and marketers started to attract more micro-influencers to their ad campaigns, and 2022 can be called the year of the micro-influencers’ bloom. Usually experts name those who have from 10 to 100 thousand followers on any social media platform micro-influencers. Data-driven approach changes the industry to the micro-influencers’ benefit - Influencer marketing can still be named young, especially compared to traditional marketing fields. So there still is no common standard on how to measure the results of influencer marketing campaigns.

How to Create an Influencer Marketing Campaign in Magento

Martech News 2023-03-10

How to Create an Influencer Marketing Campaign in MagentoLooking to boost your brand's reach and engagement? Learn how to create an influencer marketing campaign in Magento, a powerful e-commerce platform. In this article, we’ll go through the steps to launch an influencer marketing campaign in Magento. An Influencer Marketing Campaign in Magento in Easy StepsDetermine What You Want to Achieve - Start an influencer marketing campaign by outlining your goals. Define Potential Customers - The second step in drafting your influencer marketing campaign in Magento is building your buyer persona.

Email Marketing for Small Businesses

Martech Cube 2022-03-10

The majority of customers think marketing emails influence their purchasing decisions, and many of them say they buy directly from marketing emails at least once a month. The Email marketing for Small Businesses is a powerful marketing channel, a type of direct marketing that uses email to promote the products or services of your company. – You’ll have answers to questions like-What is email marketing? How to get started with email marketing? What is email marketing?

How To Choose The Best Influencer Marketing Tool For Your Needs

Influicity 2022-07-17

Why use an influencer marketing platform? It's important that you choose the right influencer marketing platform for you and your business since there are so many options available on the market today. How To Choose The Best Influencer Marketing Tool For Your NeedsJust as you would choose a financial advisor, it's important to take the time and effort to research the best influencer marketing tool for your business. Here are some questions you should ask when researching influencer marketing tools:What is the cost of using this tool? It's the best way for you to find the right influencers for your brand or product.

Marketing Automation- Making Business Easy

Martech Cube 2022-04-21

Read on to know how Marketing Automation Making Business Easy as it can be a game-changer for businesses! You might have come across the term-marketing automation, but even if you haven’t, you need not worry! This article will give you a good understanding of what marketing automation entails and how to utilize it to streamline and optimize marketing operations in almost any business. What is marketing automation? Businesses can use marketing automation to target customers with automated messages via the internet, emails, socials, and texts.

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Markerly - Top Advertising and Marketing Platform

Markerly 2021-03-03

Are you looking to market your business online?

Markerly is an advertising and marketing platform that offers everything your business requires for marketing.

Volly’s Digital Engagement platform

MyTechMag 2021-05-21

Massachusetts-based Volly—the mortgage and banking industries’ most innovative component-based platform that seamlessly integrates marketing and customer engagement strategies with robust lending technologies—can streamline CRM and digital engagement activities, centralize marketing collateral and provide a POS solution all in one environment.

How to do influencer marketing effectively?

Julie Solomon 2020-05-21

Influencer marketing is gaining huge popularity these days.

It is a very effective way to engage the audience and also to explain to them about your brand.

The role of an influencer is irreplaceable and no brand can survive for a longer period without good influencers.

Mistakes Brands Should Avoid at Any Cost While Finding Micro-Influencers

Daniel Washington 2021-10-05

If we were talking about influencer marketing a few years ago, the only image that would come to our mind was of celebrities and established bloggers promoting something.

If your brand has not used micro-influencers' power to promote your brand yet, then you're literally living under a rock.The brands still make a lot of mistakes while hiring micro-influencers that cost them ROIs.

It has changed the graph of sales.Recent research said that more than 75% of brands find influencer marketing better than the others and also it has got better results.

Be it a micro-influencer or big influencer, they don't know whom to choose and how to go live with these influencers.As the name suggests, micro-influencers are not so famous, but they have a loyal audience, built from scratch.

Even with the less following, they get greater ROI.

If you're having a barter system with at least 10-20 micro-influencers, try to go live with them on the same day.

How to increase your Instagram engagement organically?

Social Sensei 2021-10-21

Engagement is an important aspect when we evaluate the efficacy of the marketing strategy on Instagram.

Engagement on Instagram is driven by factors like comments, shares, DMs, saved posts, and likes.

It simply measures how your followers are interacting with your content.

You can increase your Instagram engagement organically to grow organic followers on Instagram using these five ways.

Top Crypto Influencers You Need on Your Radar in 2022

Clara Fernandas 2022-03-09

Sift through the crypto influencer world - the top crypto influencers going around, their way up to the prime, and much more. Also, you get to know top-notch investor-turned crypto influencers. The blockchain-powered crypto economy is slowly (but gradually) dethroning the age-old centralized ecosystem. Considerable research shows that influencers play a quintessential role in consumer purchase decisions. As a result, influencers play an important role in the product journey, as they assist customers to find the right items and link brands with the relevant audiences.

6 Types of Influencers and Ways to Identify Them

Abigail Smith 2020-08-14

Influencer marketing allows influencers of a particular niche to spread your brand’s message to a broader audience.

Influencer marketing is more successful because the audience trusts them.Influencer marketing is of two types: Norton.com/setup“Social Media” where influencers spread your brand’s message on their personal social media profiles while in “Content Marketing”, either you create content for influencers or they create it themselves and participate in marketing campaigns.In this article, we will be discussing six types of influencers and how to identify them:Mega InfluencerMega influencers are famous celebrities and prominent personalities with a following of more than “one million”.

Mega influencers charge a hefty amount for one social media post.

Their one post can reach up to 10 million likes, and that is what they charge such a significant amount of money.Benefits of Mega influencer:Massive reach: Mega influencers have a massive following which is perfect if you want to spread brand awareness.Professional: Mega influencers can be reached with the help of agencies, and their specialized team deals with such kinds of endorsements.Trendsetters: Mega influencers are known as trendsetters in the industry, and getting your brand’s name associated with them can create a positive impact.Macro InfluencersMacro influencers are prominent social personalities specialized in their genre with a following of 10k to 999k.

Most of the marketers prefer macro-influencers because they have a broad and loyal audience, thanks to their dedication to one niche.Benefits of macro influencer:Target audience: Macro influencers have a loyal fan base because they are specialized in their niche.

They can be approached directly by brands.Micro-InfluencersMicro-influencers are social media personalities with a strong voice and highly engaged followers.

Martech Cube Opens New Middle East Office in Dubai

AI TechPark 2021-06-09

In 2020, Martech Cube marked its territory as one of the most prominent global Martech Publishing leaders, surpassing all expectations in terms of total revenue leading to the new expansion into the MEA region with the opening of the new office in Dubai in 2021.

Martech Cube, the leading Marketing-technology based Online Publication, today announced the opening of a new office in one of the most prestigious “One Tower” looking through the Dubai Skyline.

The company’s expansion is fuelled with marking growth across the Middle-east wherein Martech holds a strong cusp as a Technology.

Martech Cube’s Dubai office is inclusive of a relaxed and diverse environment, keeping the post-Covid Workplace requirements at its center.

With the Gulf increasingly becoming the hotspot of technological boom, this move seemed like a great fit to facilitate a thoughtful expansion along with a strategic roadmap to commercial success.

About Martech CubeWe recognized the need to address the technology challenges specific to a CMO and the marketing department.

Checklist to find the best influencer marketing platform

Racontor 2022-04-22

Hence, you can follow these questions5 questions for choosing the best influencer marketing platformWhat type of influencer do you need for your project? Also, you can select the best influencer marketing platform based on the quality of influencers, relationship management tools, and the relationship between platform and influencer. Here, you need to choose the best influencer marketing platform that reports by tracking the right metrics. Is an influencer marketing platform easy to use? If you are following these checklists, then it will be very easy for you to find the best influencer marketing platform for your business.

KOL Malaysia | MYSense

MYSense Marketing 2023-07-07

The Power of KOL Malaysia in Influencer MarketingMalaysian influencers, also known as Key Opinion Leaders (KOLs), have established a significant presence in the influencer marketing landscape. By partnering with KOL Malaysia, healthcare brands can leverage their influence and effectively convey their brand message to a wider audience. Partner with Healthcare ExpertsIn addition to collaborating with influencers, healthcare brands can also partner with healthcare experts such as doctors, nutritionists, or fitness trainers. By implementing effective influencer marketing strategies, healthcare brands can leverage the power of KOL Malaysia to reach and engage with their target audience, ultimately driving brand awareness and improving overall healthcare education. Embrace the world of KOL Malaysia and unlock the potential of influencer marketing in the healthcare industry!

Wholesale Ladies Clothing | Guide To Buy Best Wholesale Ladies Clothing In Uk!

oliverjack 2021-09-08

Finding influencers with a huge following is the next step in promoting your page and merchandise.

Finding these influencers has the advantage of allowing you to send them your products as a gift and then request a review on their page so that their followers can notice your page and buy your stuff.Click here for more info!

3 Streetwear Instagram Influencers Powering Marketing Efforts

Andrew Bull 2018-08-07

Want to bridge the gap between Instagram posting and sales?You and me both!If you're tired of staring at poor results on your Instagram Analytics page, now could be the time to rethink your marketing funnel.How about getting some powerul Instagram influencers on board — people who hold sway over large audiences, people who can get your tills ringing!Here's five specialist streetwear influencers your should consider working with when promoting your streetwear brand — or any brand that needs to reach this cool tribe.1) Stavros KarelisStavros has been getting attention from the fashion crowd for a quite while now. He is the founder of fashion concept shop called Machine-A. 2) Gareth Skewis If you need someone with an authentic background in skateboarding and streetwear — Gareth's your man! He's one of the owners of Slam City Stakes.3) CEA.RAS Cea.Ra's tomboy style and attitude have earned her a place in the male-dominated streetwear scene. She's already partnered with major brand and not afraid to mix up her styles. The text above is an abridged summary, you can read the full article here.

Top 10 Tools to have in your Marketing Tech Stack in 2022

Mihir Contractor 2021-12-17

The marketing automation landscape was picking up, and marketers had a mere 150 marketing technology tools. Gartner defined Marketing Technology Stack or ‘Martech Stack’ as “a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. ” A Marketing tech stack is categorized into: Email Marketing ToolsSocial Media ToolsAdvertising Tools CRM ToolsAnalytics ToolsCollaboration ToolsIt is evident that there’s no dearth of marketing technologies in the market, as businesses are constantly in search of tools that streamline tasks and aid with workflow challenges. After all, there’s just too much a business can achieve with the right set of tools and fetch ROIs. From our experiences and team insights, we’ve shortlisted a few tools that have now significantly transformed the way we work.

How and Why Digital Marketing is helping build brands

Nilesh Parashar 2021-08-31

Long gone are those bazar days where hordes of people used to pile up to buy essentials, today everything from a small screw to a tractor can be ordered online.

The importance of digital marketing lies in the fact that it provides multiple innovative solutions.

And, businesses will continue to capitalize on this trend the next year.

So, let us look at how digital marketing will help businesses in 2021.

Online Channels & ResourcesFew years back, online marketing was perceived to be a game for the bigger brands and corporates, but with the recent additions of the important channels and their enhancement to promote local business has resulted in the ever-increased usage of online mediums by businesses.

SEO results of google search have started favouring local businesses more than ever.