The Melissa IP Location API adds comprehensive geolocation to the IP address of your web visitors including country, region, city, latitude and longitude, ZIP Code™, Internet Service Provider (ISP), and domain name. Knowing where your website visitors are coming from, along with detailed location information, helps improve website performance by better targeting marketing campaigns, increasing the relevancy and conversions for landing pages, and preventing fraud.
The IP Location utilizes 20 unique lookup techniques to provide a wealth of geolocation information on over 99% of global IPv4 addresses – updated weekly.
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