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And somehow, we always tend to click on “No Thanks”But look at this from a website owner’s perspective.
b) Use Call-to-ActionAlthough very much in trend, call-to-action is a perfect way to tell your clients what they should do.
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Tools like Google Analytics of great help when you want to track the journey of your customers.3.
Be Competitive with PricesSpeak with any company that offers expert SEO services and they will ask you to be competitive with your prices.
Make Buyers Feel SpecialYou must make the customers feel like they have struck gold.
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With 2021 here, we have been keeping our ear close to the ground and listening out for what’s changing in the digital marketing world.We’ve pulled together the most talked-about trends and new concepts of the past few months to bring you our take on what digital marketing trends could be the ones to focus on in 2021.Schema MarkupSchema is a way to tell search engines exactly what is on your webpage.
It’s hidden in the code of your website and has more weight than other SEO activities, like keyword density.
Schema markup is a great way to increase the chance of ranking in featured snippets, or People also ask.This activity is probably one of, if not the quickest growing search engine optimisation activity and we think its current growth will continue into 2021.
It’s getting harder and harder to rank on search engine results pages, so utilising schema markup is a must for any digital marketer.Need to audit your SEO?Visual SearchesWe mentioned in a previous blog post that visual searching has changed the SEO landscape somewhat in the past 12 months and we believe that there is serious scope when it comes to this futuristic marketing activity.What’s more, optimising for visual search is super quick and easy, it’s just not something that every digital marketer can be bothered to do.
Our social media services monitor the landscape and recommend the best networks for you, but you can do things yourself to level up your business’ digital marketing presence.We know just how much better video mediums are at acquiring customers, so keep your eyes peeled for emerging social media channels and content types, as we feel the likes of TikTok, Reels, Stories, etc.
will become ever more important in the quest to convert.Privacy ConcernsNow, 2020 has seen many people raise concerns over their privacy being used for marketing purposes, so, naturally, this will have a knock-on effect going into the next year.
