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Al-based fintech app development cost, monetization and app features discussed, using Cleo - a leading Fintech app, to provide a better insight about building one.

Prismetric Technologies
Al-based fintech app development cost, monetization and app features discussed, using Cleo - a leading Fintech app, to provide a better insight about building one.

Saving as a habit, like the Red Panda, is endangered. In this “spend like there is no tomorrow” world, saving money just seems old school. This is till the time that you want to make a big purchase like a house or a car and suddenly realize that you do not have enough savings in your account and are not eligible for a loan! To save the new generations from this heartbreaking situation, a white knight has emerged. And no, you do not need to do any kind of hard work or number crunching as mobile application like Cleo – an AI based budgeting application will do the heavy lifting for you.

The Global Fintech market is predicted to cross $300 billion by 2024. The mouth-watering proposition of making a fortune in the Fin-tech mobile app sector has prompted many entrepreneurs to think about Fintech app development. But before you approach a Mobile App Development Company to develop your blockbuster app, there are a few details that you need to know about Cleo. This is because this AI-powered Fintech app is the new poster boy of the Finance & Technology domain.

What is Cleo app?

Cleo is an artificial intelligence-based financial-technology app that helps the users in accomplishing their budgeting goals.

The beautiful thing about Cleo is that when a user asks questions related to their bank accounts and payment details, the AI-enabled chatbot of the app answers the questions in an easy to digest manner. All the user’s spending is broken down by category, date, and merchant to make it easy for the user to understand.

The chatbot even shows various emojis and GIFS and adds humor to the conversation making the users feel that they are talking to a real human.

A perfect fintech mobile app

Cleo App

The app even has its own wallet.

Cleo asks the user to add their account details in the app. Cleo then analyses the account spendings in read-only mode, meaning that the app can only view encrypted data. The encryption standard is a bank-level 256 bit, which adds an extra layer of security to the app. Every Fin-tech app needs to have robust security so that the users can trust it. Cleo employs its AI capabilities to pull out the transaction history of the user and spot a trend in the user’s spending habits.

Cleo replies whenever the user asks specific questions. For example, if a particular user asks how much did he/she spend on clothing past month, then Cleo will send the user a detailed spending report containing the date, transaction time as well as the name of the merchant.

Because of the read-only method employed by Cleo, only the user can withdraw money. To avoid privacy issues, Cleo never saves the credentials of the users on their servers, and they even encrypt sensitive data like transaction history and personal information.

Cost to build an AI-based fintech mobile application like Cleo

Cost estimation

There are many factors based on which the fintech app development cost matters. The most important factors that can be considered to get a cost estimate for developing an app like Cleo are;

  • The complexity of the app
  • The security layers instilled in the app
  • The number of third-party plugins required in the app
  • The cost per hour charged by the developers

While calculating the cost of building a Fin-tech app, you should also plan for the cost of updating and maintaining the app and even the fees of hosting the app on the server. If you go for building a Native Android or iOS app, then the cost of developing the app will be more as compared to building a hybrid app.
Developers based in countries like Poland and India charge much less than those based in the USA and UK. The difference in rates charged by the developers can be upto 3-4 times, meaning that a US-based app development company will charge you 3-4 times more than a company based in India. Hence you should select a developing nation to avoid surge in development costs.

Depending on the features that you want to include into your financial app, for a basic app it will cost you about $15,000 – $35,000 while for an advanced app you can expect to shell out anything between $80,000 to $130,000 for building your AI-enabled Fintech app.

The Monetization model of Fintech apps

 Monetization - Fintech App theme

Monetization opportunities are one of the important aspects that keeps the app business going. In the case of such financial apps where it is a service based app looking for various aspects where the business can ensure the ROI needs to be understood and properly out in place.

The following are the monetization options for a Fintech app like Cleo.


You can run relevant advertisements on your app and charge money from the businesses interested in advertising. Banks, credit card companies, travel companies, restaurants, and all those people who want regular paying customers will be interested in putting up advertisements in your application.

As your app will know the spending habits of the user, you will be able to target the customers based on their preferences. For example, a customer who is more interested in investments will be shown ads related to investment banking. This way, the companies putting up ads will realize higher customer conversion rates.

Subscription services

You can adopt a freemium model and allow basic features for free and ask the users to pay for using advanced features.

Cleo, for example, is using this strategy by allowing its advanced members to avail services like Cleo cover and daily cash using which the users can have an option to avail some extra cash back based on the user patterns and have some extra cash savings.

You can also include such features into your app by tying up with various financial services providers as well as retail outlets. In this manner, you will be able to provide your users with money-saving options. This will hook your users to your mobile app.

Third-party tie-ups

Fintech apps can make money by providing users with better financial products. For example, if a user spends more money on restaurants, then the app can suggest a credit card that has more payback points for users spending on restaurants.

This will create a Win-Win situation for both the user as well as the credit card company. You can earn a small commission from the credit card company for your services.

Features of the AI-Based Cleo app

3 screen features of Fintech App

Cleo stands out from the competition due to its unique features. Let’s have a look at some of the basic features that any Fin-tech app needs to have before moving onto the advanced features.

Basic features for a financial-technology app like Cleo

• Balance checks
• Sign-up/sign-in
• Spending tracker
• Create a budget
• Push notifications
• 2-factor authentication(for security)
• Include AI functionality


Read More at:https://www.prismetric.com/cost-to-develop-ai-based-an-app-like-cleo/

Prismetric Technologies
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