Onwards and Upwards: The rise of voice technology and how brands can benefits from it

The digital transformation initiatives have been affecting the business executives across various industries.

A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.

The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.

A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.

During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.

Also, one should consider the potential customers for the developed application.

This article explains what UX designers actually do and how they can help create the best possible user experience for your website or app visitors.

You have figured out your business branding strategy, your financial model and target market and how you are going to market that product all over cyberspace.

And you do have options here:

Door Number One: Lots of friends will tell you how they know of entrepreneurs who have created their own websites and apps and had them up and running in half a day – complete with menus, page links, text/content, images, and even a shopping cart.

But when you begin to ask the deeper questions, like is it responsive for iPhone and Android access, and what tools are best to use, they become strangely silent.

It’s not just a question of time – it’s about getting the product that will work, that is appealing, and that will give your customers the best experience ever when they visit, consider what you offer, and hopefully make some purchasing/upgrade decisions.

And don’t forget that when you look for individual UX designers for hire, you have to make sure that they can further collaborate with the developers you’ll hire to code your product.

As there are more players trying to establish their mark, there are a number of apps and therefore, the focus and the actual outcome expected from the mobile apps are constantly changing.

When the app development market was in the nascent phase, concentrating on the functional aspects was the cardinal focus.

Every single app out there is developed for a purpose.

After all, no user would like an app just because it looks nice and is easy to use but adds no value.

Start with focusing on the functionality aspects and then enhance the functionality by adding the right user interface which gives and overall impressive user experience.

In today’s app scenario, one of the most interesting aspects is that these two important elements go hand in hand.

After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.

It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.

Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.

According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.

Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:

When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.

For a significant number of us, the desktop gadgets have turned into an auxiliary touchpoint. We perform the greater part of our quests on mobiles, associate with close and dear ones, and remain associated with various brands through our telephones. Regardless of whether we are at home, office or voyaging, cell phones stay with us as a crucial piece of our lives. In such a situation, it turns into the following clear stage for the vast majority of the organizations trying incredible organizations to plan and exercise a solid nearness through portable sites and applications.

In our digital era, it’s not reasonable to waste a lot of time searching for a pen and a piece of paper, writing, then walking to a post office, waiting in line and, finally, sending it to your loved one, when you can do all of the above with a few clicks.

It’s in some sense a way of creative expression, and working on “Text a letter” is a bright example.

The major concept lied in quite a romantic desire to breathe a new life into paper letters and reinvent the way of communicating through them.

After an efficient brainstorming and discovery phase following key points were outlined:

personalized user experience, based on the ability to design a letter and choose between different types of envelopes, papers seals and fonts, is a core part of the app;

user interface has to properly visualize app’s main features and reflect the thrill of writing a real letter;

Just like your store, your app is a vast space where you need to make certain that your customers’ time spent is worthwhile, but there are things within our reach which sometimes hinder our capability to cater to them like UX.

There are some 8 common UX mistakes that every app developer makes which clearly repel users from coming back to your platform.

If yes, you might have noticed that most of the UI elements in that app are located out of the reach of your thumb.

So, any app and website that is not easy to navigate with the thumb are basically not designed for thumbs.

The trend of bigger screen

After ignoring the popularity of bigger screens for many years, Apple finally left its conservative approach and succumbed to the growing trend of larger screen devices.

Already the bandwagon of large screen devices was stronger, and now as the industry leader, Apple decided to follow the trend.

The coinage of the term mobile thumb zone now became commonplace among designers.