sowjanya lakshmi
Search Engine Optimization
- Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.
- The universe of SEM is diverse and complicated. Based on your business structure, you may choose the PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
- There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.
- SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.
- You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting. But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.
Search Engine Marketing
- Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.
- The universe of SEM is diverse and complicated. Based on your business structure, you may choose the PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
- There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.
- SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.
- You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting. But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.
Social Media Marketing
- Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
- As we mentioned above, good content is shared and liked. To create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.
- If a business is suffering from low engagement on their social profiles, it’s usually because they don’t have an accurate ideal customer profile.
- Buyer personas help you define and target the right people, in the right places, at the right times with the right messages.
- When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations, and objections, then it’s easier and cheaper to target them on social or any other media.
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sowjanya lakshmi
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