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The search engine giant Google has been giving users a heads up regarding an identity verification process coming up for Google Ads since last year.
But now it looks like the platform is officially prepared to roll it out finally.
During the past few days, an increasing number of advertisers are receiving email notifications from Google itself, asking the email recipient to start their identity verification for Google Ads account by February 6th, 2021.
The email also mentions that while Google reviews your information, it will continue serving your ads.
Failing to do so, the company will pause those accounts.For this identity verification program, all you need to do is submit your legal name and address.
Further adding to this, the company has also stated that advertisers should conform to the platform’s ad policies and thus complete this verification program if they don’t want to get their accounts suspended.Wondering what is the problem here?
The world has changed, and we need to adapt our businesses along with it, check out our top tips for how to generate more business in a post COVID-19 society.Google My Business is a vital tool for local SEO and business owners have the chance to utilise it like never before.
Take a look below at some of the brand new GMB features and see which ones could be right for your organisation.Temporary ClosuresWith looming local lockdowns and the madness of March still fresh in our minds, Google My Business has given business owners the chance to temporarily close their establishments.
And, of course, if you have moved onto pastures new, you can mark your business permanently closed and remove your listing, also.Change Your Opening HoursIt could be that COVID-19 restrictions have meant that your opening hours have now changed.
Make sure you keep this up to date, as you don’t want any annoyed customers popping in past closing time!To change your opening hours, visit the Info tab and scroll until you find your hours of operation.Dine-in, Takeout & Contact-free DeliveryThousands of restaurants, bars and cafés have used these unprecedented times to diversify their businesses.
Even better, add your products to your account, too.Online AppointmentsIf your business can offer customers and clients appointments via online means, you’re possibly already ahead of the competition.
Ensure that your online booking platforms and working perfectly before advertising this service on Google My Business.Safety & Hygiene MeasuresOn the 11th of September, Google My Business added more in-depth health and safety attributes to their range.