Research shows that a potential home-buyer always looks up online to shortlist properties of his interest. This holds true for a person who is planning to put his property on sale. Technology has brought about radical changes in the real estate industry.
More than 90%of the real estate firms have their own websites with property listings. This shows that the real estate industry is digitized. But in the current times, websites are only the first step.
Everyone accesses the websites on their mobile phones. There are apps dedicated for various tasks. Apps are more faster and efficient compared to websites and hence users tend to make use of an app when there is one. As far as businesses are concerned, apps have greater access to the mobile phones hardware and software which makes it easier to send targeted and tailored push notifications, utilise the camera for AR capabilities etc.
According to recent research by the National Association of Realtors, 58% of Millenials and 46% of Gen X found their homes online. So developing a real estate mobile app is a great way to create brand awareness and boost revenue.
Real Estate App Development Strategy
The primary requirement before building a real estate mobile app is to decide the business model of the firm. A real estate app can be built to cater to different uses. It could be a platform where independent brokers and real estate agents can put up their properties for sale or rent and where potential buyers or renters can look for the same. Another option is to build a platform to just showcase listings. The real estate app may be equipped to perform tasks ranging from task management to customer relationship management. It would be an added advantage if the app has capabilities to empower the agents or brokers to perform their task ranging from financial management to market analysis to customer data verification.
Advantages of Mobile Apps in Real Estate Industry
Geolocation
A real estate mobile app will be able to get access to the user’s exact location. Based on this the app can send information regarding the nearby facilities like schools, hospitals and supermarkets. It immediately helps the users to get the most relevant information while driving through a particular locality without having to skim through the endless listings from real estate agencies.
Mobility
A smartphone is always there with the client as well as the real estate agents. The advancements of mobile technology has enabled the buyers and realtors to be online anytime, anywhere.
Push Notifications
With a mobile application in place, it becomes extremely easy to send tailored notifications. Whenever there are new listings added or if there is a price drop or if a previously booked listing has freed up, the buyer can be notified immediately. With Push Notifications being sent into the mobile phones, the negotiations can begin instantly with the realtor or the property owner.
Useful Tools
Mobile apps can have a number of handy and easy to use tools beneficial for people looking at buying homes. Some of them are Price Calculator which can help you calculate the mortgage even without scheduling a meeting, Calendar to schedule appointments with the agent, Property Profiles with extensive information about the listing with photos, Maps, Chat/Call button to name a few. These features would make it extremely easy for buyers to shortlist and possibly come to a decision about buying or renting much faster.
Greater Market Reach
Mobile apps ensure greater market reach. Everytime a new listing is created, the details reach everyone who has the app downloaded. This increased reach multiplies the chances of a sale actualisation. Potential buyers can look at more options by matching their interests and budget.
Amplify Marketing Effort
Mobile apps can gather and analyze a huge amount of data. This enables apps to provide a personalized experience. Information about clients like the demographic and behavioural data will help the realtors to segment the users and provide them with more targeted marketing efforts. By analysing the search patterns of the user, the app should be able to provide more relevant results which would help translate a search into an actual buy.
Promote Data Sharing
Details about the real estate such as images, location, neighbourhood etc. can be shared easily using the mobile app. The ease with which real estate agents communicate with the potential clients and manage the various processes helps to build a positive brand image of the company.
Conclusion
There are numerous real estate companies out there and the competition is growing. What would essentially help a real estate company stand out would be the ease and transparency with which one can choose a dream property.
Mobile apps certainly help to simplify property listings and enhance communication processes between clients and agents. With such personalised experiences, a potential buyer or renter is sure to have a positive image about the company. It is evident that a mobile application for your real estate business would open huge opportunities and thus help move your business to a whole new level.
Requirements for Android App Development
If we discuss the applications, they have a long voyage to cover so as to achieve the end-users.
Other than these essential requirements, some other standard tools has become vital if the application to be developed is a gaming app.
There are still more areas that mobile apps need to enter however there is a high possibility to believe it won't be long until that will happen.
This blog investigates the regularly held misinterpretations about the Android App Development.
Android requires lesser cost & efforts than iOS
As a result, the Google Play Store is surging with apps across various genres.
In recent years, feature-rich Android apps have emerged as a powerful tool to connect with customers and stakeholders.
> Build a loyal customer base
> Improved efficiency and enhanced customer support
Let’s have a glimpse of Android app development process.
Android Studio is an IDE (Integrated Development Environment) with necessary packages named as Android SDK.
Do you know android holds more than 85% of global market share?
If you are planning to build an Android app, you are on the right track to reaching a large number of users.
Even before you start the development answer these two questions?
If the answer is yes, for both the questions, it’s time to go further in the android application development.
Hence, it is time to identify the functionality and features that will help your customers to solve their major problems.
Thus, you need to make a clear choice with understanding the pros and cons of the platform offers.
