Face Wash And Cleanser Market size was USD 22.19 billion, in 2018 and expected to grow with a CAGR of 6.0% during the forecast period, 2019 to 2025. Face wash and cleanser are expected to see high growth, owing to growing awareness of skin health and increasing pollution. Additionally, demand for specialized and natural products is expected to increase market growth, due to the increasing number of skin issues, which include rash, irritation, and acne.
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The key driving factors responsible for the growth of Face Wash And Cleanser market :
The rising adoption of public media platforms among the young generation, such as Facebook, YouTube, and Instagram, is expected to play an important role in the market growth. Moreover, rising product awareness, innovation, and services offered by the retailers are likely to have a positive impact on the growth of this market.
Hypermarket & Supermarket distribution channel has accounted for the highest revenue share, in 2018. Furthermore, Asia Pacific market holds the largest market during the historic period and expected to increase further, while retaining its top position during the forecast period. Moreover, Middle East & Africa is expected to see the fastest growth during the forecast period.
Product Type Insights
Based on product type, the face wash and cleanser market is segmented into cleanser and face wash. The face wash is further bifurcated into cream-based, foam-based and gel-based. The cream-based segment has accounted for the largest share, in 2018. Furthermore, Foam based segment is anticipated to be the fastest emerging segment during the forecast period from 2019 to 2025. Cleanser segment is further divided into cream-based, oil-based and gel-based. Cream-based cleanser holds the highest market share in 2018 and anticipated to observe steady progress in the future. Furthermore, the gel-based segment is expected to have the fastest CAGR over the forecast period 2019 to 2025.
Distribution Channel Insights
Based on the distribution channel, the market has been bifurcated into hypermarket & supermarket, specialty stores, drugstore, and online channels. In 2018, hypermarket & supermarket holds the highest revenue share of distribution channel, owing to increasing investments on retail stores and rising consumer serviceability.
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